Google+ Local Incorporates Zagat

May 30, 2012

Google+ has introduced a ‘Local’ tool allowing users to gather and share information about local places. Since Google bought Zagat last year, the social network integrates information from the restaurant rating company as well as gathering information from a user’s network or Google+ Circles.

The information can be found in a ‘Local’ tab on the right-hand side of Google+. It’s meant to motivate users to discover more information about local places. When users search for a local business, the results will show photos, the business address and hours of operation, Zagat scores, summaries and reviews from the people you know.

Avni Shah, the director of product management told Mashable that the new feature “takes any place that your friends have touched and provides you with interesting and relevant search results. You can also filter based on aspects that might be important, such as ‘People Like You’ and really give you the information you need from the people you trust.”

In order to see more customized results based off of where your friends have dined in the past or results that are catered to match what you like, you have to be signed into Google+. If users are not, they are still able to see Zagat reviews.

The great thing about the new feature is that if you’re traveling to a destination that your friends have never been to, Google+ will look at the places you have given a high rating to and make recommendations based off of those.

Users are also able to make a reservation due to Google+ integrating with Open Table.

According to Shan, the whole idea is to “build a community on a sense of trust,” so keep an eye out for the new features that Google+ continues to roll out in the future.

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