Our Google Ads experts specialize in identifying the most powerful ad formats to drive your brand’s revenue and profitability goals. We tailor every strategy to ensure your business achieves unmatched results and sustainable growth.
Award-Winning
Google Ads Agency
Attract quality website traffic, lower your CPCs, and boost in-store visits. We can help you do it. National Positions is a leading Google Ads agency in Los Angeles serving clients nationwide. Our expert team is ready to help you get better results with Google Ads.
Outperforming 97% of Google Ad Agencies!
As a Google Premier Partner, National Positions stands among the top 3% of global Google Ad agencies—setting the benchmark for performance and innovation. This elite recognition from Google is a testament to our relentless pursuit of excellence, consistently outperforming 97% of advertisers worldwide.
Still need proof? For over two decades, we’ve driven success with unmatched results, year after year.
We don’t follow trends—we define them. At National Positions, we’ve mastered the art of Google Ads, delivering breakthrough strategies that keep your business ahead of the competition.
Pinpointing the RIGHT Google Ads Strategy
Dominate the Competition. Search ads appear at the top of search engine results pages (SERPs) when users are actively searching for what you offer.
These high-intent, text-based ads put your brand in front of ready-to-buy customers at the perfect moment.
Our Google Ads experts craft precise, compelling search ads that capture attention and drive conversions, ensuring your brand dominates the competition.
Unleash Mobile Potential. App ads promote your mobile app across Google Search, Play Store, YouTube, and the Display Network—putting your app in front of the right users at the right time.
Whether you’re driving downloads or re-engaging existing users, we create app ad strategies that maximize installs, interactions, and lifetime value, ensuring your app taps into its full potential.
Showcase Your Brand. Put your brand (and products) in the spotlight with Display ads. Display ads use powerful visuals to captivate users across millions of websites and apps on the Google Display Network.
Whether through banners, images, or rich media formats, display ads are perfect for building awareness and staying top-of-mind with users—even when they’re not actively searching.
Our Google Ads management services team provides next level display campaign management impact of your display campaigns, maximizing ROI and extending your brand’s reach.
Convert Missed Opportunities. Remarketing ads are designed to re-engage users who have previously visited your website but didn’t convert.
These personalized ads follow users across the web, keeping your brand top of mind and bringing potential customers back to complete their purchase or inquiry.
We fine-tune your remarketing strategies to ensure every missed opportunity turns into a second chance—and a conversion.
Fuel Ecommerce Growth. Capture high-intent customers with Shopping Ads. Shopping ads bring your products to life in Google search results, complete with images, pricing, and key product details.
These ads give customers the ability to browse and compare products directly, leading to higher intent clicks and conversions.
Our eCommerce Google Ads agency optimizes every element of your Google shopping feed and campaigns to drive visibility, clicks, and sales—helping your brand stand out in crowded marketplaces.
Expand Your Reach. Google Discovery Ads deliver stunning visuals and personalized content to over 3 billion users across YouTube, Gmail, and the Google Discover feed.
These ads tap into Google’s advanced AI to reach audiences based on their interests, intent, and behavior—driving deep engagement, high-quality leads, and scalable conversions.
If you’re ready to unlock new growth opportunities and elevate your brand’s visibility, Discovery Ads are your game-changer.
Capture Attention – Convert Action. Video ads, running on YouTube and across the Google Display Network, deliver a captivating, dynamic experience that no other format can match.
From telling your brand’s story to demonstrating your product in action, video ads create lasting impressions and drive engagement.
Our team crafts high-impact video content and campaigns that inspire viewers to act, turning interest into measurable results.
National Positions has provided profitable Google Ads management for ecommerce brands for over 20 years. Our combination of advanced targeting tactics, superior audience building, and eCommerce Google Ads strategies put your products in front of high-intent shoppers across search, display, and Google Shopping.
Google Ads for Ecommerce Brands
With deep expertise in Google Ads, we tailor campaigns that put your products in front of the right audience at the perfect moment—driving maximum conversions, boosting lifetime value, and ensuring your ecommerce brand stays ahead of the competition.
Automating Complexity
We ensure your products connect with the right audience at the right time via continuous shopping feed optimizations and automated bid strategies.
As your trusted Google Ads management company, we focus on optimizing your campaigns for maximum conversions and helping you stay ahead in the competitive eCommerce landscape.
eCommerce Landing Pages
We design high-converting eCommerce landing pages that align seamlessly with your ads, brand, products, and target customers. Our hands-on approach ensures the user experience is optimized to drive profitable conversions from your Google Ads campaigns.
We also provide content reviews and modifications for existing landing pages—ensuring they perform at their highest potential.
Predicting Product Purchases
Getting customers to purchase is just the start—true success lies in turning them into loyal, repeat buyers.
Our partnership with AdBeacon to brings this predictive power to your campaigns – unlocking the ability to forecast what your customers will buy next. We don’t just aim for conversions—we’re laser-focused on maximizing your customer lifetime value (LTV).
Building Profitable Audiences
National Positions goes far beyond the limits of standard Google Ad targeting.
We build custom audiences using first-party data, giving you the power to identify high-value champion customers to invest in and low-value ones to cut. This approach ensures your Google Ads budget is optimized for maximum impact.
We Use Better Data - Period
Better data means precise, trackable, and actionable insights— and first-party data is the gold standard.
First-party data elevates your campaigns to an untouchable level of performance. This is the power of data that’s custom-built for your brand—delivered with the expertise and precision that only National Positions can offer.
Client Success
Versa Gripps faced a multifaceted set of challenges in the dynamic and saturated fitness market. Firstly, Versa Gripps needed to increase its online visibility in a space crowded with established competitors.
Lower Google Ad CPCs
12
%
Higher Conversion Values
15
%
Higher Profitability
22
%
Your Marketing Upgrade is Waiting!
Get your analysis, meet our team, and start scaling your success – today.
SEM Audit and Analysis
Is your current SEM strategy working as hard on your business as you are? Our SEM audits and robust analysis dig deep into your campaigns to uncover what’s working and improvements can take you to the next level.
Our Los Angeles SEM agency performs extensive keyword research and analyzes everything from landing page elements to ad spend allocation, delivering actionable insights that can drastically improve your results.
With our comprehensive SEM data and tracking services, you’ll know exactly where to focus your efforts for maximum return.
SEM Content Creation
Your ads are only as good as the content they promote and the extent in which they convert in to sales.
We provide SEM content creation services that ensure your landing pages, product descriptions, and ad copy are optimized for search engines and user experience.
By blending SEO best practices with compelling content, we help you capture attention and drive conversions, turning clicks into customers.
Enterprise SEM Advertising
Large businesses need a robust SEM strategy that can scale with their growth, and that’s where our enterprise SEM services come in.
Our SEM specialists create custom campaigns that align with your brand’s growth goals and expanding audiences, managing complex keyword strategies, high-volume ad spend, and advanced targeting.
Our approach ensures that your enterprise stays ahead of the competition, reaching new customers while maximizing ROI at every stage.
In the competitive digital marketing landscape, strategy delivers better results than piece meal strategies. National Positions will customize the best strategy for your brand giving you an edge over the competition.
Client Success
In such a challenging industry, CallonDoc needed to simultaneously break down the “challenging stigma” surrounding all things healthcare related and streamline the process to encourage adoption of their amazing service.
Google Ad Conversions
+
89
%
Higher Organic Conversions
+
16
%
Boost in Bookings
+
13
%
20 Years of Client Success
Foresight
Sports
260% higher purchase volume | +30K site conversions
Sayn
Beauty
Captured 6X higher
campaign ROAS
Safariland
Over 20x more Amazon sales conversions
Call On Doc
Grew social commerce revenues 300%
Brixton
Clothing
25X growth in returning customer (LTV) revenues
Terraflame
Over 185% growth in overall revenues
Sullen
Clothing
Lowered Google Ads
cost by 78%
Versa
Gripps
Gained 136% higher sales revenues
Your Marketing Upgrade is Waiting!
Get your analysis, meet our team, and start scaling your success – today.
National Positions’ Google Ads Services
Our Google Ads agency in Los Angeles provides a full suite of paid advertising solutions. Whether you’re looking to build your brand or sell more on ecommerce platforms, our dedicated team can help.
Here are the services we offer:
Pay-Per-Click Advertising
Our pay-per-click (PPC) advertising services drive instant traffic and conversions with precision-tuned Google Ad campaigns. By targeting relevant keywords, we ensure your ads reach users actively searching for your products.
You pay only for results—every click counts. We continually refine bids, ad copy, and targeting to boost your Quality Score and maximize ROI, ensuring top performance from your Google Ads.
Google Shopping
For eCommerce businesses, our Google Shopping campaign management showcases your products directly in search results. We optimize feeds, perfect listings, and ensure accurate images and pricing.
Google Shopping ads let customers compare products instantly, driving more sales. We target the right shoppers and refine campaigns for maximum visibility and conversions.
Remarketing and Retargeting
With remarketing and retargeting, we re-engage users who’ve visited your site but didn’t convert. These ads follow them across websites and apps, keeping your brand front and center and driving them back to take action.
By targeting those who’ve already shown interest, we boost conversions and campaign performance. Our expert use of granular and broad retargeting ensures maximum impact every time.
Display Advertising
Our display advertising services expand your reach by placing visually engaging ads across the Google Display Network, spanning millions of websites and apps.
Perfect for building brand awareness, these ads capture users’ attention even when they aren’t actively searching. With broad reach and targeted precision, display advertising creates eye-catching ads that drive traffic and boost engagement.
How Our Process Works
Uncovering Your Advantage
Book your profit analysis and meet with our team of experts. We will review your campaigns and unpack your Google Ads advantage.
Building Your Strategy
We get aligned on your goals, lock in your strategy, and build a solid foundation for your campaigns.
Scaling Your Success
Our Google Ad experts continuiouly test, optimize, and scale your success to meet your profitability goals.
#1 Uncovering Your Advantage
Unpacking Your Brand
Every successful Google Ads campaign starts with a deep dive into your brand.
Our Google Ads agency conducts a comprehensive audit of your products, unique differentiators, customer profiles, and competitive landscape. We define your campaign goals, exploring how much growth you aim for, how fast you can scale, and whether your business can meet demand as cart adds increase. This complete analysis ensures your Google Ad campaigns are built to succeed from day one.
Unpacking Your Performance
We then conduct an in-depth review of your current Google Ad campaigns, account structure, and budget allocation. This ensures we’re targeting the most valuable search terms, audience segments, and geographic areas to maximize ROI. By understanding your current performance, we uncover missed opportunities and ensure the right technology, data layers, and strategies are in place—building a strong foundation for long-term success.
Unpacking Your Approach
Once we’ve unpacked your brand, performance, and goals, we take it further—because flawless execution is key. We analyze your website performance and other marketing efforts to identify additional opportunities for improvement. Our goal is to align your Google Ads campaigns with your broader business objectives, ensuring every decision is data-backed and designed to drive results.
2# Building Your Strategy
Building Your Foundation
After completing our in-depth research, we craft a comprehensive Google Ads strategy tailored to your business goals. Whether you’re focused on generating leads, driving eCommerce sales, or boosting brand awareness, our team aligns the strategy to your objectives. We develop a balanced plan with targeted keywords, automated bid strategies, and a thorough Google Ads campaign budget analysis to ensure your ad spend delivers maximum returns.
Building Your Team
Your dedicated team of Google Ads experts ensures your campaigns leverage the latest innovations. From new beta releases to GA4 integrations, we keep your strategy on the cutting edge of the advertising landscape. With ongoing refinement, we help you stay ahead of competitors and adapt to market shifts, ensuring your campaigns consistently perform at their peak.
Building Your Campaign
With your strategy in place, we launch and configure your Google Ads campaign—selecting targeted keywords and crafting compelling ad copy. If you’re already using Google Ads, we’ll conduct a thorough audit and fine-tune where necessary. But that’s just the beginning! We implement first-party data tracking, conversion tracking, Google Tags, and more, to ensure your campaigns are primed for scalability and success.
3# Scaling Your Success
Ongoing Management
Once your campaigns are live, we continuously monitor and refine them to ensure peak performance. Through regular bid adjustments, quality score improvements, and ad copy refinements, we focus on maximizing your return on ad spend (ROAS). Our team goes further with ongoing ad conversion rate optimization (CRO), A/B testing, and landing page enhancements, keeping your campaigns ahead of the curve.
Optimization and Scaling
With routine optimization and data-driven adjustments, we push your campaigns to perform at their best. Using detailed ROI analysis and conversion tracking, we make informed decisions to increase ad efficiency and boost conversions. Our consistent focus on reporting and optimization ensures your Google Ads campaigns continue to scale and deliver exceptional results.
Know Your Impact!
At National Positions, reporting transparency is essential. We provide in-depth search term reports and performance updates, giving you full visibility into your campaign’s success. Our Google Ads management experts regularly review your data to uncover new opportunities, focusing on critical metrics like click-through rate (CTR), conversion rate, and cost-per-click (CPC), so you’re always informed and in control.
Our team will manage every aspect of your eCommerce and lead-gen Google Ads campaigns, from bid management to conversion tracking. Let our lead gen Google Ads agency help you turn prospects into loyal customers with an optimized lead generation strategy.
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National Positions is an incredible agency!! They are super experts about everything to do with digital marketing. High touch, attention to detail, excellent communication, professional and nice. They consistently go above and beyond!!!
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National Positions have been working with us for over four years. They are impeccable partners... Work ethic from each and every person is unbelievable. They monitor every metric possible even my crazy custom requests. Their team has consistently proven that they are really passionate about what they do and it shows.
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My niece recommended this firm. I am glad she did and am very pleased with their services. I highly recommend them and have shared with my network of colleagues and family.
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I can't express how grateful I am for the outstanding work National Positions has done for my dietitian practice here in Los Angeles. Their SEO expertise has truly transformed my business, and I'm thrilled to give them a well-deserved 5-star review.
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National Positions has been invaluable in helping ROMAN grow sales on Amazon and drive new users to the brand. The team at National is professional, collaborative, and offers concise direction to improve our SEO strategies and maximize growth potential on Amazon.
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National Positions it's one of the main reasons why our business grow so much. They started working with us at the beginning of our journey and took us to the next level! Absolutely amazing to work with, always ready to help with new and fresh ideas.
Google Ads For eCommerce & Lead Generation
Our Google Ads agency excels at scaling e-commerce brands, but if you are focused on lead generation campaigns, we have you covered!
Quality Lead Traffic
We create and manage Google Ads campaigns designed to generate high-quality leads for your business.
With a targeted approach, our Google Ads campaign management services team conducts in-depth keyword research and competitor analysis to ensure your ads reach potential customers when they’re ready to take action.
Lead Tracking
Our lead tracking services give you full visibility into the success of your Google Ads campaigns by tracking how many leads your ads are generating. Key customer data, form submissions, calls, purchases, and beyond.
By tracking the entire customer journey, we make informed adjustments to ensure every element of your ads is optimized for lead generation and maximum impact.
Landing Page Design and Optimization
A well-optimized landing page is crucial for converting Google Ads traffic into paying customers. Our design and optimization services ensure your pages are user-friendly, mobile-responsive, and action-driven.
By aligning landing pages with your ads and leveraging conversion rate optimization (CRO) best practices, we help turn clicks into conversions.
Conversion Rate Optimization
Our ad conversion rate optimization (CRO) services boost ad performance through data-driven adjustments to copy, targeting, and bidding strategies.
We run continuous A/B testing to identify the most effective elements, ensuring your campaigns achieve the highest possible conversion rates. By maximizing the value of your ad spend, ad CRO ensures your ad campaigns are always fine-tuned for success.
Unlocking Customer Mindsets
Running ads is not enough. You need to know what is connecting with your customers. Our experts can add heat mapping and live session recordings to your landing pages to pinpoint what is inspiring your customers to convert and take action.
We also uncover where customers are leaving without taking action – empowering us to do more of what works and eliminate customer friction.
Technology, Tools, and Data
Have you worked with other agencies and been burned? We get it. With over 20 years of experience and a team of seasoned Google Ads experts, we don’t just promise results—we deliver them. Here’s a glimpse into the tools, technology, and data we leverage in every campaign.
At National Positions, our Google Ads marketing agency delivers cutting-edge keyword research that fuels successful campaigns.
We conduct deep competitor analysis and use top-tier tools to identify the most relevant, cost-effective search terms for your business. With our strategic approach, your ads reach the right audience at the right moment—guaranteed.
Let our Google Ads management team handle the research and planning so you can focus on growing your business.
We harness Google Keyword Planner to pinpoint the most impactful keywords for your campaigns.
By analyzing search volume, competition, and cost-per-click, we ensure your ads target high-value opportunities. Our ongoing refinement of keyword targeting and bidding strategies drives maximum ROI.
With National Positions, your campaigns benefit from the full power of Google Keyword Planner insights—pushing your results to new heights.
One of over 20 tools we leverage, SEMrush helps us go beyond basic keyword targeting.
We dig deep to find hidden opportunities your competition overlooks, allowing us to target low-cost, high-reward search terms.
While others inflate ad costs by targeting the same keywords, we hunt for the “low-hanging fruit” that delivers real results. SEMrush is just one of the many ways we give your campaigns an edge.
AI is transforming the advertising landscape, and we’re always at the forefront.
Our experts rigorously test the latest AI-powered tools for headlines, landing pages, and beyond, searching for any advantage. While 95% of AI tools overpromise and underdeliver, we’ve cracked the code—combining AI with our expertise to unlock performance others can’t touch.
At National Positions, we blend cutting-edge tech with seasoned experience for unmatched results.
Maximizing every dollar of your ad spend starts with conversion rate optimization (CRO).
Through rigorous testing, we uncover the best-performing elements of your Google Ads, from headlines and messaging to landing pages and user experience.
We don’t just generate clicks—we convert them into profit. By constantly analyzing and optimizing, we ensure your campaigns drive meaningful, measurable success.
Testing is the backbone of Google Ads success. Our experts never rely on autopilot—we combine automated and manual testing to continuously refine your campaigns.
From A/B testing messaging and promotions to bid management and scaling, we optimize every element to ensure your Google Ads deliver exceptional ROI from day one.
We don’t just rely on online data. Our offline conversion tracking (OCT) integrates data from your eCommerce store or CRM directly into your Google Ads campaigns, making targeting more precise and profitable.
By feeding back offline conversions, we sharpen your targeting, attract high-intent traffic, and drive more conversions with higher order values.
National Positions goes the extra mile to ensure your campaigns hit their full potential.
AdBeacon is our secret weapon. As an AdBeacon partner, we inject first-party eCommerce data directly into your Google Ads campaigns, tracking far more than clicks and conversions.
We attribute cross-channel success, map out customer journeys, and build custom audiences based on real-time customer intent.
Our partnership with AdBeacon gives you an edge no other agency can offer—delivering a level of insight and performance that’s truly next level.
Our Google Ad campaign strategies also integrate flawlessly into your tech stack. Your CRM, e-commerce store, email? SMS marketing systems and beyond. We ensure flawless integration from day one.
Common Questions We Get About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform that allows you to display ads on Google’s search engine and across its network of partner websites.
It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
With the right Google Ads strategy, you can target specific keywords, demographics, and locations to drive relevant traffic to your website.
Whether you’re a small business or a large enterprise, our Google Ads management company can help you build and manage effective Google AdWords pay-per-click campaigns.
Google Ads operates on an auction system where you bid on keywords relevant to your business. When someone searches for those keywords, Google considers your bid, ad relevance, and quality score to determine if your ad will appear and in what position.
Ads can appear at the top or bottom of the search results page, or on other Google platforms like YouTube and Google Display Network. A well-optimized Google Ads campaign can boost your visibility and drive qualified leads to your business.
Google Ads Manager is a tool that helps you organize and manage multiple ad accounts from one place. Whether you’re running ads across search, display, or Google Shopping, this tool allows you to monitor performance, adjust budgets, and manage bids across all your campaigns.
Our Google Ads management agency can help you navigate this tool to keep your ads running efficiently and ensure you get the best ROI.
Optimizing Google ads requires a combination of keyword research, ad copy development, and continuous campaign monitoring.
Conversion tracking and A/B testing can help you determine what works best. Combined with ongoing improvements like adjusting bids, refining targeting, and enhancing landing pages, you can significantly improve your ad performance.
Our Google Ads agency can help with all this and more. Our team performs regular audits, keyword adjustments, and quality score improvements to ensure you’re getting the most for your ad spend, whether you run ads on search, display, or Google Shopping.
To get the most out of your ad spend, you need granular targeting. Our Google Ads agency will optimize your Google Ads campaigns and use automated bid strategies when appropriate. By monitoring your ads with conversion tracking and making data-driven adjustments based on performance, we can help you get better results.
Outperforming your competitors starts with a competitor ads review. This involves reviewing the keywords, ad copy, and bid strategies your competitors are using.
By understanding where your competitors are succeeding, you can adjust your own Google Ads strategy to outperform them.
Tools like Google Ads Keyword Planner can help you identify gaps and opportunities in your industry, but these tools have their limits. You need an expert eye.
Our team will perform a thorough Google Ads audit to gain deeper insights into how your ads compare to the competition. Then we’ll create a comprehensive strategy to help you come out on top.
Google ads can be especially helpful for small businesses, since they allow you to target customers based on specific geographic areas, demographics, and search intent.
Our Google Ads agency will work with you to create cost-effective campaigns that bring in new leads without breaking your budget. We use ongoing bid adjustments and conversion tracking to ensure that your ads reach the right people at the right time.
When managed well, Google ads can provide a strong return on investment (ROI). That’s because Google ads allow you to reach a virtually unlimited, targeted audience.
If you’re a new or budding business, Google ads can help you get found online. And if you’re a well-established business, they can help you drive sales and conversions.
Tools like conversion tracking and budget pacing help you monitor the performance of your ads and adjust as needed to improve results. Our Google Ads management agency ensures your campaigns are optimized for maximum impact.
Google ads can be highly effective when they’re properly optimized. You can target potential customers based on their search behavior, location, and other factors to ensure your ads are seen by the right audience.
If you’re currently using Google Ads but not getting the results you want, our team will perform a thorough Google Ads audit and determine where improvements can be made.
Our Google Ads company will continuously monitor and tweak your campaigns to improve their performance. We use ad copy testing and A/B testing to enhance your results and ensure you’re getting the best returns for your Google Ads spend.
Several factors can impact ROI on Google Ads, including the industry, the competition, and the quality of the campaign.
On average, businesses can earn $2 for every $1 spent on Google Ads; however, with a well-optimized campaign, that return can be much higher. Google Ads ROI depends on factors like ad copy, keyword targeting, and the effectiveness of your landing pages.
Google ads can be highly effective when they’re properly optimized. You can target potential customers based on their search behavior, location, and other factors to ensure your ads are seen by the right audience.
If you’re currently using Google Ads but not getting the results you want, our team will perform a thorough Google Ads audit and determine where improvements can be made.
Our Google Ads company will continuously monitor and tweak your campaigns to improve their performance.
We use ad copy testing and A/B testing to enhance your results and ensure you’re getting the best returns for your Google Ads spend.
It depends on your industry, your competition, and your marketing goals. Small businesses might start with a budget of $500 to $1,000 per month, while larger companies or ecommerce businesses may invest several thousand dollars each month.
Our Google Ads PPC team will help you set and manage a budget, ensuring every dollar is spent efficiently with ongoing bid adjustments and conversion tracking in place.
We measure the success of a Google Ads campaign by analyzing key metrics such as cost-per-click (CPC), click-through rate (CTR), conversion rate, and return on investment (ROI).
Our Google Ads company uses key metrics like click-through rate (CTR), cost-per-click (CPC), and return on ad spend (ROAS) to measure the success of Google Ads campaigns.
We use conversion tracking tools for Google Ads campaign analysis to understand how your ads are driving sales and leads.
Our team will make optimizations as needed to improve your campaign performance.
Google Ads allows you to manage your YouTube Ads campaign alongside your other search and display ads.
To maximize success, focus on high-quality visuals, a concise message, and conversion tracking to measure results.
Our Google Ads management company will help you set up, optimize, and monitor your YouTube campaigns for success.
The first step is to create a Google Ads account. Or we can create one for you. The key to success with Google Ads is to perform extensive keyword research and create compelling ad copy that resonates with your target audience.
If you’re unsure where to start, our Google Ads agency can help with every aspect, from GTM setup to conversion tracking. We’ll work with you to choose the best targeting options and set up your first Google Ads campaigns.
But you’ll always have full access and control over your Google Ads account.
Negative keywords allow you to exclude specific search terms from triggering your ads.
This helps improve your ad relevance and ensures that your budget is only spent on clicks from people who are genuinely interested in your offerings.
By adding negative keywords to your Google Ads account, you can prevent your ads from being shown to audiences that are unlikely to convert.
Our Google Ads PPC experts will help you refine your negative keyword list to improve campaign efficiency.
Retargeting ads allow you to show ads to people who have previously visited your website or engaged with your content.
These ads follow users as they browse other sites, reminding them of your brand and encouraging them to return.
Retargeting is a key part of Google Ads strategy and is an effective tool for converting users who didn’t initially make a purchase or inquiry.
Our Google Ads agency will help you implement both granular and broad retargeting tactics to improve results.
Google AdWords was the former name of Google Ads. It’s an online advertising platform that allows businesses to display ads on Google’s search engine results pages and across the Google Display Network.
Google AdWords (now Google Ads) operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
Google Tag Manager (GTM) is a tool that simplifies the process of adding and managing marketing tags (snippets of code) on your website without having to modify the code manually.
Proper GTM setup is essential for tracking conversions, retargeting, and analyzing user behavior. If you’re running Google Ads campaigns, GTM can help streamline conversion tracking and other important metrics.
Our Google Ads agency can assist you with the setup and integration of GTM for more accurate data and insights.
Choosing the right Google Ads PPC agency for your business requires careful consideration of several factors.
First, check reviews, testimonials, and case studies to see how the agency has helped businesses like yours. Positive feedback and proven results can give you confidence in their ability to deliver.
Next, look for an agency with a strong track record and extensive experience in managing Google Ads campaigns, particularly in your industry. Experienced agencies can anticipate challenges and apply advanced strategies tailored to your goals.
Finally, transparency is key—make sure the agency provides clear communication, detailed reporting, and openness about fees, so you understand where your money is going and how your campaigns are performing.
We're Proud of Our Impact...
20 Years of Results
For 20 years National Positions has grown from an SEO-dedicated brand into an omnichannel digital marketing agency.
150 Team Members
Our commitment to building a team composed of the best minds in marketing has led to creating a truly global team.
300+ Publications
We are a leading voice in the digital marketing industry as proven by our 300+ Forbes Agency Council publications.
20+ Awards
Our marketing impact has been featured worldwide from the stages of Affiliate World to the digital pages of Forbes.
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