Generating a Successful Link Building Strategy (Post Penguin)

December 13, 2012

As we look towards 2013, it’s a good idea to starting thinking about more than just your personal New Year’s Resolutions. With January 1st being less than a month away, it’s time to start thinking about your business’s resolutions too, in other words: about creating or updating your SEO campaign to bring you success in the New Year and beyond. And link building (with the right post-penguin know-how) is a great way to do just that. Here are 4 first steps that can help.

Step 1: Evaluate your current profile. Assuming you already have a website, take a look at your current profile. What does it look like? What can be done to enhance it? Do you need to remove links before you begin? Keep in mind, sometimes removing links (the bad ones at least) can be as important as creating them. Also, don’t forget to ask yourself if you really need to add links or would other factors be the solution instead. This may seem like an obvious question to consider, but sometimes, surprisingly enough, it’s not. The old saying less is more is certainly not always true, but too much is usually going to be… well, too much.

Step 2: Ask yourself how you plan to generate these links. Outreach linking is becoming increasingly popular, is this something you should utilize? What about blogger outreach and guest blogging? Infographics? How do I and who do I reach out to? Social NEtowrks? Event sites? Coupon distribution sites? By email? By phone? All of these are important questions to answer before beginning your link building campaign.

Step 3: Create unique content to accompany your backlinks. If posting a video or a coupon to a site, make sure it has a backlink, but don’t forget to include quality descriptions to go along with those backlinks—this will help you build a relationship with clients while you build a successful linking campaign.

Step 4: Don’t forget to keep track of your results. Documenting and tracking everything you do is essential! Monthly reports are great ways to see the effectiveness of your linking campaign and to help you refine it as you move forward.

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