For the past four years, National Positions has been featured on the digital pages of Forbes as a Forbes Agency Council Contributor.
With over 300 placements and 50 featured articles, our relationship with Forbes has given us the opportunity to provide marketing insights to businesses, brands, and marketing enthusiasts around the world.
But giving the world the latest insights is only part of the equation. This partnership with Forbes has also let us stand shoulder to shoulder with other industry powerhouses. Being featured alongside them throughout the years is not boastworthy—it is humbling.
So, we thought it would be fun to highlight five of our favorite featured Forbes articles of 2022 and why they deserve a second look!
5 Questions E-Commerce Brands Must Ask A Prospective Marketing Agency
After nearly 20 years in the digital marketing industry, working with thousands of clients, we 100% know that choosing a marketing agency is a big decision.
But the majority of confusion can be extinguished if you are willing to ask the right questions—and know what types of answers to look for.
While we do have an ebook on the subject, when it comes to ecommerce brands, the questions to be asked get more granular and precise.
So, if you are looking for a new partner, agency, or even employee in the marketing ecosystem, use these questions to see if they are worth their digital marketing salt!
4 Game-Changing E-Commerce Strategies You Shouldn’t Ignore
Ecommerce has been a big focus for National Positions over the past few years. So, in 2022, we’ve dedicated a lot of time and effort to producing content dedicated to ecommerce sites, Amazon, conversion optimization, etc.
In this featured article, we dive into shoppertainment, conversion rate optimization (CRO), Amazon, and social commerce. All have been on the rise, and all of them have benefits that can help you scale your ecommerce revenues.
If you are getting that gut feeling that you need to tap into a new channel to keep your efforts from going stale, you don’t want to miss this one.
Taking Your Marketing Game To Amazon? 3 Things You Need To Know
Okay, you are going to take the leap and jump headfirst into the wonderful world of Amazon—or you’re ready to level up your Amazon game. Way to go, rockstar!
That being said, Amazon is a different beast that actually combines classic digital marketing strategies with a new-school focus on the ecommerce shopper. But lucky for you (yes, you), we broke down the ins and outs in this article from March 2022.
Amazon SEO, search visibility, product titles, paid ad placement, reviews, and ratings are all covered in this quick five-minute read. And best of all, we keep it simple. We want these strategies to be simple and not layered under mountains of jargon.
So, whether you are already on Amazon or close to pulling the trigger, there is going to be something here to make your journey simpler and more profitable.
5 Reasons Your Brand Should Consider Amazon In 2022
More Amazon?! Oh yes, more Amazon.
Unlike our previous article, this one is geared toward those who are considering Amazon but are on the fence.
We believe that Amazon can be a fantastic option for those moving ecommerce products, depending on your goals, of course.
Now, we are not just trying to throw a bunch of data at you to convince you to go all in on the platform. Rather, we are outlining the benefits Amazon can provide, such as brand building, remarketing, brand tools, live shopping, and more.
Ultimately, is Amazon for everyone? No, we get that.
Maybe you only have a handful of products, have limited stock, or for whatever reason, it’s not the right match for your brand. But if you’re considering Amazon, check out this article ASAP.
5 Digital Marketing Tactics To Drive Profits In 2022
Finally, we reach our article from February, in which we pulled back to a 30,000-foot view to outline some of the best ways to get ahead in 2022. Unlike many of our preceding features presented, we went beyond the world of ecommerce to look at digital marketing as a whole.
Areas like first-party data, which we also have an ebook on (#shamelessplug), machine learning, paid media, personalization, consumer privacy, and TikTok are just some of the highlights you will find.
This piece also gave us an opportunity to provide strategies aimed at different parts of the marketing funnel, so everyone had at least one strategy to work with.
Not really sure what to tweak, change, or adopt into your marketing strategy in 2022? Now you have some options and new opportunities.
More Forbes Insights Are on the Way!
We are far from finished!
We have new content gracing Forbes.com every month, and you can be part of what we produce. If you have a subject that you want to learn more about or a hot “marketing take” you want us to tackle, let us know by emailing us at Marketing@NationalPositions.com.
If you want to read any of the articles featured above, you can click the headlines for each section, and if you want our team to put any of these ideas to work for you—we can do that, too!
You can hop over to our contact us page to send us a message and tell us a bit about your business if you’d like. The more we know, the better we can help. You can also give us a ring anytime using the number at the top of this page.
Stay tuned! Even though we’ve been at this for four years, it feels like we are just getting started, and we have so much more to share.