After looking at all the different ways you can use the web to grow your business, you may be asking yourself, “OK, all this is great. But how do I get started?”
The foundation of your campaign should be Search Engine Optimization, for two reasons. One, all data proves that organic search drives more leads than any other marketing channel. Two, SEO help is an investment in your website that creates a long-term footprint online and, in doing so, sets up your marketing efforts for all other channels including paid search and social media.
To get started, here are the 5 metrics you need to create your SEO campaign and start driving traffic to your website.
BASELINE KEYWORD ANALYSIS
What are your top keywords? Use Google Adwords Tool Box to find out what people are searching when looking for your products/services.
COMPETITIVE TRAFFIC ANALYSIS
Who are your top competitors in the search results and how much traffic are they driving to their site?
FIRST PAGE KEYWORD COUNT
How many of your best keywords are you currently ranking for on Google, Bing and Yahoo?
How many inbound links are coming to your site? How many links are your competitors generating?
Is your website optimized for your best keywords? Does your site have technical errors on content deficiency that is harming your search exposure?
What’s the new marketing mindset?
It’s all about growth.
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