Digital Marketing FAQs

SEO stands for Search Engine Optimization, and it’s the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. 

Imagine you have a physical store, but it’s tucked away in a hidden alley that no one knows about. No matter how great your products or services are, if people can’t find your store, you won’t get any customers. SEO is like putting up big, clear signs that direct people to your store from the main roads.

When people search for something on Google, Bing, or other search engines, they’re essentially looking for answers, information, products, or services. The search engine’s job is to provide the most relevant and useful results for that search query. SEO helps search engines understand what your website is about and match it with the right searches.

Here’s why SEO is crucial:

• Visibility: With billions of websites out there, getting your site to appear on the first page of search results can mean the difference between getting noticed or being buried in obscurity.
• Targeted Traffic: SEO helps attract visitors who are actively searching for what you offer, making them more likely to become customers or engage with your content.
• Credibility: Ranking high in search results can lend your website and brand more credibility and trust in the eyes of potential customers.
• Cost-Effective: While paid advertising can be expensive, SEO can provide a steady stream of organic (free) traffic from search engines if done correctly.
• Long-Term Benefits: The effects of SEO can compound over time, continually driving more and more traffic to your site as you optimize it further.

In summary, SEO is like a digital marketing strategy that helps your website get found by the right people at the right time, ultimately leading to more opportunities for growth and success in the online world.

Search engine optimization focuses on your organic rankings—which is essential for growing your business online. Pay Per Click Advertising focuses on the paid side of search and gives businesses immediate exposure at the top of the results pages, allowing sites to generate qualified, targeted leads. While PPC is great for boosting business and driving targeted traffic, it’s best combined with strategic SEO in order to establish a comprehensive, competitive campaign that’s geared to give your business measurable results now, as well as for the long-term.

Questions like these are incredibly loaded ones. Just because you’ve built out a site, doesn’t necessarily mean it’s going to drive traffic or top the results. Getting to the top takes time, rankings take work, and driving traffic is a complicated process that involves a whole host of SEO services and Internet marketing strategies. If you want to know more about why your site isn’t ranking, sign up for a FREE SEO Audit of your site from our team, and we’ll show you where your site is falling short and what you’ll need to improve so that you can start seeing your site at the top of the SERPs.

Ranking at the top of the SERPs for every possible keyword in your industry would be great, but it’s often an unrealistic—and even unnecessarily lofty—goal. Instead, focusing on your most important keyterms will help you not only consolidate your efforts into a coherent strategy capable of improving your rankings, but will also allow you to drive the most targeted, qualified traffic. Once you’ve dominated these markets, you can then try expanding into others.

Google doesn’t hate SEO. And contrary to some recent rumors, SEO is far from “dead” or “dying”. Google has always supported what they call white-hat SEO and search optimization tactics that fall within their guidelines and enhance the search experience. In fact, Google knows that SEO is a crucial part of what makes sites not only more search-friendly, but more user-friendly too—something the search engine loves because it helps them help their users.

The great thing about online marketing is that it doesn’t have to impact your offline marketing. While the Yellow Pages are virtually extinct, and marketing continues to move online, there are still a lot of great offline channels that can work well in combination with an Internet marketing campaign. Generating traffic through a radio ad doesn’t mean it isn’t lucrative to drive traffic through a paid search ad as well, and having a great site will benefit your business no matter where your customers are coming from. One thing to keep in mind though—make sure your branding, your offers, and your messaging work together throughout all your efforts, so that you can keep your marketing as cohesive and powerful as possible.

What can National Positions do for me?

National Positions is a full-service internet marketing company that offers flexible monthly campaigns for businesses of all sizes. Our services include SEO, PPC Advertising, Social Media Marketing, Content Marketing, Natural Link-Building, Video Marketing, Infographics, Blogging, Online Reviews and Reputation Management, Local Search, eCommerce Channel Management, and much more.

Contact us today to learn more about what we can do to help you build your online brand, boost your exposure, and grow your business.

No. As one of the world’s leading SEO companies, National Positions works to earn your trust and your business each and every month. Our proven methodology and our constant innovations keep our campaigns working to grow your business, which is why we let our services speak for themselves and never lock our clients into long-term contracts.

JUST ASK. Give us a call at 877-866-6699 or shoot us an email at info@nationalpositions.com today!