PERFORMANCE-BASED NATIVE MEDIA
If you’re looking for advertisements that allows you to promote your content on top-tier online media platforms, it’s worth considering Native Media. Native media matches page aesthetics and targets user interest, making it perfect for those looking for massive exposure and brand building.
WHAT IS NATIVE MEDIA?
WHY IS NATIVE MEDIA EFFECTIVE?
Now you may be wondering what makes native media more effective than other forms of advertising. For one, compared to standard display ads, native ads blend into the content you want to read so you pay attention to them like you would articles or social media feeds. In fact, the integration of native ads can be so seamless that they are viewed for nearly an identical length of time as regular editorial content, according to a study using advanced eye-tracking software to assess consumer visual attention. Secondly, because people take the time to view these ads, they are more likely to follow up by clicking on the link and sharing it with others.
A lot of people have become jaded by pop-up ads because they don’t fit in with their preferred content or they have a look that is unclean. Native media avoids this and succeeds through its more tasteful approach.
WHO CAN USE NATIVE MEDIA?
From the way native media performs, many people will tell you it’s the way to go. Because of its effectiveness, native media is a tool that no one should ignore. For those still on the fence, consider this: data shows that compared to banner ads, consumers are 52% more likely to look at native ads.1 Numbers don’t lie. What native media can do for business is something every company can benefit from.
WHAT RETURN CAN YOU MAKE?
According to estimates by BI Intelligence, revenue from native display ads will constitute 74% of total display ad revenue—to the tune of more than $36 billion in the U.S., by 2021.2 There is minimal risk in using a native media company. The program is typically useful in growing traffic for your business. If you’re considering native advertising, you’re making a wise choice, as the reward far outweighs the cost.
Sources
1. https://www.ipglab.com/2013/06/18/ipg-lab-sharethrough-exploring-the-effectiveness-of-native-ads/
2. http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5