5 Reasons You Shouldn’t Post the Same Things on All Social Media Platforms

May 14, 2012

Social media has the opportunity to be extremely beneficial for your business. It’s a great way to connect with customers or potential customers in a more personal way. After you have created a post to share, you might think it’s simple enough to share the same update on all of your social media accounts. You should, however, not post the same thing across all sites. Here are 5 reasons why it’s in your best interest to mix things up:

1. Facebook, Twitter and Google+ are All Different

Although Facebook, Twitter and Google+ are all social media sites, they’re all different. They each serve a different purpose and have different audiences.
In order to achieve maximum success, you should word your posts differently for each and include different images. If people follow you on more than one account, they’ll want to see different things and not the same posts across all sites. In order to keep users’ attention, you should mix things up.

2. Mind the Length

You want to make sure that each update for each site fits within the character limit. Twitter has a limit of 140 characters, so it’s easy to use those up quickly. Facebook’s character limit is 63,206 and Google+ doesn’t have a limit. You shouldn’t just write one 140 character post and share it across all sites. You also don’t want to write too long of a post and have your tweet be cut off.

3. It Pays to Be Social

You don’t want to have all your updates sound exactly the same, because they’ll sound more like you’re not interested in engaging. If you mix things up, you will be more interesting than just copying the same things over.

4. You Don’t Save Much Time

By posting the same thing on all of your social media accounts, you don’t really save much time. You still have to go back and reply to those that comment or reply to your posts in order to really interact with users and create a social experience out of your social media.

5. Don’t Look Spammy

Let’s face it, if you post the same exact thing on all of your social media accounts, you can come off as spammy. This makes it so that users are less likely to click on your links or reply to your posts.

So while you may not have all of the time in the world to customize each post, it really doesn’t take that long. If you share different links or posts, it will help you in the end more than if you’re just lazy or think that it doesn’t matter. If your competitors are posting the same links or posts, that doesn’t make it okay for you to do the same thing. You should strive to be as social as you can be so that users are more likely to engage with you rather than competitors.

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