In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service–and create your content marketing campaign with that in mind.
70% of purchasing decisions are made before buyers ever even come in contact with the vendor. Reaching the right audience with the right message at the right time is what sets strategic content marketing apart from the rest.
We explore the most important stages of the buying cycle and how you can start creating killer content for each of them in our infographic here.
If you’d like to learn more about content marketing and SEO, you can check out our latest eBook on Content-Centric Search.