Content Marketing: The Future of SEO

September 6, 2012

We’ve had several months to digest the latest changes to the Google search algorithm, and we no longer need to guess what the future of SEO is going to look like. Thanks to Panda and Penguin, the future of SEO is going to be heavily influenced by content marketing.

Content marketing is the latest buzzword in the SEO/Internet marketing world. But what does it mean? Like every buzzword, content marketing seemingly means many things to many different people, all at the same time. So, just to clarify, we’ll offer our own brief definition.

Content marketing is the creation and promotion of engaging content that not only promotes your brand but also contributes useful information that your target audience would find valuable and relevant. Effective content marketing goes far beyond optimizing the content on your own website and making sure it includes the right keyword density. Effective content marketing requires a commitment to engagement.

In the new age of SEO, you have to think like a publisher if you want to generate rankings and traffic.

Now, let’s be clear. We’re not saying that content replaces the value of a well-built site. Technical website optimization remains as important as ever. To gain top rankings, you need quality site architecture, strong meta content, micro formatting, ongoing improvements to canonical issues, and dozens of more technical factors.

What about linking? Due to Penguin, quality linking is crucial to your long-term SEO success. You must generate inbound links that provide power, trust and relevancy. But the best, and only, way to generate quality links is by creating quality content that is being shared on relevant websites.

In fact, the importance of quality linking is what makes content marketing the future of SEO. Backlinks are the foundation of the Internet; people use links to share and promote quality content that they like. The only way to generate organic links is by generating organic content.

There are many ways to generate quality content that drives traffic to your site and provides you with quality inbound links. Here’s our overview of all the ways to create quality content.

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