Choosing between SEO marketing and ‘Pay Per Click’

July 13, 2010

Pay Per Click, or PPC, is an online advertising campaign where a company pays a search engine to be listed among the “sponsored results” for a particular search. A company pays for their specific keywords to be viewed by potential customers, but only when a user clicks through to its site. While costs may seem low, more visitors means more money spent in the long run.

Search engine optimization (SEO), on the other hand, uses more organic methods to raise a company to the top of a search result.

Through onsite programming, such as optimizing a website’s wording and coding, content development for your site and building an online presence with linking, SEO campaigns can drive traffic to your website for a fraction of the cost. Effective SEO marketing from a leading SEO company can increase visitors to your website and strengthen your company’s online presence by getting your site rated higher by search engines and seen by more and more Internet users.

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