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When COVID first hit, many brands were left scrambling to rethink their whole ad messaging strategy. Expedia’s globe-trotting garden gnome was put on house arrest, and the Charmin bears went into early hibernation. Ads featuring vacationers frolicking on white sandy beaches suddenly became irrelevant (if not cruel) amid announcements of lockdowns and mask mandates. But it hasn’t been all bad news. The pandemic has given brands the opportunity to show their softer side. And one thing we’ve seen consistently since

Influencer: a word that’s often thrown around by marketers, YouTube viewers, and Instagram followers to define someone with digital clout and online selling power.  But did you know that many internet personalities and entertainers cringe at the utterance of the term influencer? This is likely due to the perceived box they get shoved into when this title is given to them. It’s important to remember that these internet personalities’ actions, content, and points of view connect with audiences on a

Can you believe it? We are about to ring in 2020 and enter a new decade. But before we do—let’s take one more look at 10 marketing campaigns that went completely viral and set the internet on fire in 2019. This year’s viral campaign winners (according to us) could not have be more varied, risky, edgy, meta, or impactful in both uniqueness and execution. Let’s see who had the imaginative goods to capture our attention and land a spot on

It’s a common myth that people who watch YouTube videos on mobile devices view them exclusively “on the go.” The stats tell a different story. According to Google (which owns YouTube), people watch stuff on YouTube like they watch TV: at home, during prime time, and on horizontally oriented screens. If you’re like the typical YouTube user, you probably spend time on the site to learn, listen to music, watch shows, and catch up on politics and pop culture. And,

People watch 5 billion videos on YouTube every day, and the platform has evolved to become the #2 search engine (behind Google, of course) in the world. If you’re reading this you already know you need to be doing video marketing, and odds are you’ve already created at least some video content for your business. But how do you make sure the videos you’ve published actually get views? The key is optimization, aka video SEO. Optimizing YouTube videos is pretty

Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – there is now another major player in the online long-form video game. Instagram (and their parent company Facebook) launched IGTV on June 20, 2018, taking