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Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more than half of consumers stated in a HubSpot survey that they want more of it. And according to about 74% of marketers, video also offers

Video marketing has become increasingly competitive—there are so many ads out there that vie for consumers' attention. You can’t really blame businesses for making the most of video ads, more than 90% get new customers thanks to videos on social media alone. With that in mind, you need to find ways to make your videos stand out, so they don’t get lost among all the noise on the internet. How can you do that?  You do that by being creative and

You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website.  In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon SEO to even SEO for podcasts. Every purchase, subscription, engagement, view, or download begins with some sort of search.  So, if there were clear-cut, easy-to-implement

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true...before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out to some of our fellow SMBs, asking them to share the silver linings that came about during this often dark time.  We share these “wins”

The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018.   Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of consumers over age 12 listen to podcasts, mostly on mobile apps. Thanks to the exponential growth of technology, starting a podcast has never been easier.

2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, now is the time to solidify next year’s marketing strategy. Even on a tight budget you still have plenty of options. Here are some tips