BLOG

Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be - mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and looking at a site on a traditional browser. In 2016, 12% of adults in the United States strictly used their smartphones for internet access, instead

When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether or not you should fear a high bounce rate depends on your overarching goals and the purpose of each landing page. Perhaps you don’t want

Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality?  For some, it’s a buzzword. For digital marketers, it’s their bread and butter. It’s also a blessing and a curse. That’s because marketing technology evolves at a rapid pace. As soon as someone masters the

Things are changing again in the digital world. What was once a text-only platform--namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon's Echo or Apple's brand new HomePod. Google estimates that 20 percent of all searches conducted on mobile devices start with a voice request. Here’s the question: how are you going to handle the voice search SEO challenge? Voice Search SEO is a Whole

What's the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we've completed our 100-Day Plan, we're afraid you'll miss your daily dose of digital growth! That's why we're happy to present the first in our 5-eBook Series, collecting the 100-Day blogs into topic groupings. (Get your FREE download of the first one here.)

How often have you wondered about the best way to make your company stand apart from its competitors? Here's a no-fail tip for taking your business to the top with a competitive analysis. Differentiating your brand from its competitors will show your clients why your product or service out-performs others. Find out how in Growth Tactic #94, Make a Competitor Comparison Chart. It’s next up in your 100-Day Digital Growth Plan. OVERVIEW--Make a Competitor Comparison Chart It’s important to know what’s out