Growth Tactic #93 When Customers Leave–Learn from an Exit Interview
It’s not about you—it’s about them. Well, more accurately, when someone walks away from your business, it’s all about their customer experience. The worst thing you can do is to take it personally (easy to say, right?). This should help: focus on how to avoid making the same mistakes in the future, with our advice […]
Growth Tactic #80 How Do You Score? Survey Your Customer Loyalty
On a scale from 0 to 10, where does your business fall when it comes to customer loyalty and happiness? By using Net Promoter Score®, you can quickly and easily survey customer loyalty and find out if your customers would be willing to put in a great word for you of their own accord…or, if […]
Growth Tactic #78 The Lines Are Open! Give Them Your Number
Sharing your phone number loud and proud on your website is so 2007…or is it? If your digits are no longer readily available on your website, you might be (unknowingly) sabotaging leads when you could be producing increased conversions. Oh, wait. Hang on a second– do you hear that? That’s the sound of your 100-Day […]
Growth Tactic #73 Make the Ask for Online Reviews
Good things come to those who ask for them. At least this much is true when we’re talking about online reviews. Let’s be honest, we’re all guilty of not giving credit where credit is due sometimes. We get lazy or we just don’t think of it. But if someone were to flat-out ask you for […]
Growth Tactic #70: Use Optin Worthy Content to Grow Conversions
Is your content optin worthy? Why does it matter, you ask, answering a question with a question? Because you can use optin-worthy content to grow conversions. You could be sending oodles of traffic to your website and failing to see a sales increase. Avoid this sad scenario by making the most of Growth Tactic #70 […]
Growth Tactic #69: Use Your Blog to Target Niche Groups
You’re not a generic business owner are you? So why would you want to be the owner of a cookie cutter blog? It’s no secret that trying to get your blog to stand out amongst competitors’ is challenging – but there are tools and tactics for that (like the one you’re reading now, you lucky […]
3 Top Types of User Intent & How They Impact Marketing
What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants–his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of […]
Growth Tactic #54: Before You Leave–When Popups Work
Sometimes people just need a reason – a reason to stay, a reason to go, a reason to keep hanging out on your site. So…give ‘em one! With Growth Tactic #54 Before You Leave – When Popups Work, you’ll learn how to keep visitors from waving goodbye with strategic, clever exit popups. Find out more […]
Growth Tactic #52: Add a Progress Bar
Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? […]
Growth Tactic #49: Simplify Your Landing Page
Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner […]