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Although we may be well into 2021, much of what happened in 2020 will have lasting effects for years to come—especially when it comes to purchase behavior. While most of us shifted our spending in many ways due to closed brick-and-mortar locations, stay-at-home orders, and a lack of access to activities, experiences, and entertainment we’ve grown accustomed to—this led to an even bigger shift when it came to how we’re making purchases within the booming eCommerce ecosystem. Businesses around the

Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.   Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.   This doesn’t mean that many of

Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect your gusto! When we left off with CEO Bernard May and Marketing Director Matt Erickson, we had just begun unpacking the need to use Google

Can you believe that the holidays are right around the corner?! And we all know that the holiday season is something that families, shoppers, and businesses count on to make the year in the rearview mirror all worthwhile. With this in mind, National Positions’ Digital Breakthroughs podcast decided to dedicate Episode 9 to conversion rate optimization. Basically, if you could double or triple your revenues and profits without increasing your costs, would you do it? Yeah, so would we! That

Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is

Have you visited your website lately and debated whether it’s time to update it? If you run an online business or blog, and it depends on heavy traffic for survival, it’s important to update your site to keep it safe, fast, and relevant. Often, the hardest part about updating your website is knowing when. Should you update it when you see a drop in traffic or sales? When you need to add more content? Or maybe you need to take