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When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but your landing page is what turns that attention into conversions. Landing pages inform, answer questions, and above all, build enough trust to entice your prospect

We want to let you in on a little secret about paid media advertising. Ready? The number of clicks doesn't really matter! Say it with us! What prospects do once they click, that’s the good stuff. Think of it this way: What is worth more? One hundred ad clicks with one sales conversion or 50 ad clicks with 10 sales conversions? Exactly. The 20% conversion rate with 50 clicks is worth far more than the 1% conversion rate with 100

The main goal of the majority of websites is to drive leads, sales, or some form of trackable conversion. Attracting your target audience and converting them into customers can be done using many clever strategies taking place on your website.  Conversion optimization is important for the success of these strategies. Visitors to your website usually need to be guided through a meticulously planned customer journey so they can become paying customers with as little friction as possible. This is easier

Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be

A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!).  Either way, it works.    You can use A/B testing on everything from website copy to paid search ads to marketing emails.  It takes some extra time, but the payoffs make it worthwhile—as long as your A/B tests are well designed.    Say you

You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website.  In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon SEO to even SEO for podcasts. Every purchase, subscription, engagement, view, or download begins with some sort of search.  So, if there were clear-cut, easy-to-implement