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Facebook has rolled out a series of test versions for changes to Brand Pages, as announced by COO Cheryl Sandberg on September 8. The changes appear to target small businesses (SMBs), judging by Sandberg’s presentation, in which she cited 45 million active SMB Pages currently found on Facebook worldwide. She stressed, among other things, the importance of SMBs and their use of Facebook Pages to provide women with new opportunities for entrepreneurial growth. (more…)

Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. Google says that this update will rollout throughout the next month and that only 2 to 3% of English language queries have been affected so

Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert webmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there may be a more important message: search engine optimization is more important than ever, and site owners of every stripe can take steps to improve

It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus

If your mobile marketing strategy relies largely on creating a great mobile-friendly experience for your visitors, chances are, you’re missing a critical component: targeting multiscreen usage.  After all, statistics show that as  many as 90% of internet users use multiple screens throughout the day, often simultaneously. Reaching these users with a targeted message tailored to the multiscreen experience is crucial in ensuring that you’re reaching your visitors in the right way at the right point in the sales funnel. To

Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site's relevance based on the user experience may seem arbitrary. After all, if a user is searching for pet supplies, and your site is well-optimized for the topic of pet supplies, user experience shouldn't matter as much, right? Not