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20 Proven Keys to Customer Acquisition

February 3, 2017
20 Proven Keys to Customer Acquisition Whether your organization has been in business for a while now or you have just recently started up and opened your doors, you know that you can only grow when you have a system in place to acquire new customers on an ongoing basis. We’ve culled 20 Proven Keys to Customer Acquisition to help you launch—or sharpen up—your own system. Some business owners seem to have an instinct for driving new customers and clients

Growth Tactic #12: Introductory Team Video

January 23, 2017
Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a

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What is Video SEO?

September 12, 2013
When Google started offering blended search results--with relevant videos interspersed amongst their top search results--VSEO became a crucial element to successful online marketing. Because these results had click-to-play images and were often right at the top of the organic results, video SEO campaigns allowed businesses easy access to incredibly powerful exposure and helped brands of all sizes gain a whole new audience. Now, thanks to Penguin and Panda, diversity, relevance, share-ability and user-experince are at an all time high as

How to Optimize Videos for Search

March 29, 2012
Do you have videos that you want to get to the top of search results quickly and at a low cost? Video Search Engine Optimization is the way to go. VSEO lets you promote your videos to the top of Google, YouTube, Bing and Yahoo in order to be found by more customers. Making videos that have the chance to go viral is a great way to increase your company’s online exposure. VSEO is important to get your videos found,

Google Introduces Social Search with +1 Button

March 31, 2011
On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

How to Optimize Your YouTube Videos So They Get Found

March 28, 2011
Online videos are a tremendous marketing resource for your business. Firstly, videos provide your business with much more dynamic content than text because your prospects and customers respond more quickly and more powerfully to visuals than to words on a page. Thus, videos create a stronger brand awareness for your business. But that's not all. Just as importantly, videos can provide your business with a huge boost in the rankings and search results on Google and YouTube, dramatically improving your

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