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When it comes to the creation of your YouTube ad, your options are endless. Do you do it yourself or hire an outside company? Do you have the skills to film and edit your video? Do you have the equipment needed to get the job done? And done well? No matter which path you choose for creating your video ad, the end goal will be the same: you need to solve a problem, provide value, and inspire the viewer to

Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

The beauty of the World Wide Web is that, with the right formula, virtually anyone or anything can go viral. Don’t believe it? Tell that to Pikotaro and his Pen-Pineapple-Apple-Pen. Hey, over 242 million YouTube views is nothing to scoff at. A single viral campaign won’t sustain you for the long haul—for that you’ll need engaging content, a solid social media strategy, and maybe a dash of paid search—but it can certainly give your business a boost. So, what does

Not long ago, digital advertising consisted of text ads and little else. Of course, things have changed dramatically in recent years, and we have reached a point where video ads are now commonplace. If you are tasked with growing the online presence of a brand, it is nearly certain that you’ll need to use video ads as part of your overall strategy.   Why Video Ads Before we take a closer look at the three major platforms for your video

Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – there is now another major player in the online long-form video game. Instagram (and their parent company Facebook) launched IGTV on June 20, 2018, taking

The popularity of interactive and social content has paved the way for the booming success of video, especially in the marketing world. Video marketing has a way of captivating audiences both young and old. This trend has gained momentum around the globe and shows no signs of slowing down. In fact, by 2021, video traffic will account for 82% of all consumer traffic. Video content lets your brand connect with your clients in highly unique and emotional ways. Video is