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Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more than half of consumers stated in a HubSpot survey that they want more of it. And according to about 74% of marketers, video also offers

Video marketing has become increasingly competitive—there are so many ads out there that vie for consumers' attention. You can’t really blame businesses for making the most of video ads, more than 90% get new customers thanks to videos on social media alone. With that in mind, you need to find ways to make your videos stand out, so they don’t get lost among all the noise on the internet. How can you do that?  You do that by being creative and

2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, now is the time to solidify next year’s marketing strategy. Even on a tight budget you still have plenty of options. Here are some tips

Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards for our 2020 achievements, but we did so in three new marketing categories, and we couldn’t be prouder of our team of talented, hardworking individuals.

Can you believe it? We are about to ring in 2020 and enter a new decade. But before we do—let’s take one more look at 10 marketing campaigns that went completely viral and set the internet on fire in 2019. This year’s viral campaign winners (according to us) could not have be more varied, risky, edgy, meta, or impactful in both uniqueness and execution. Let’s see who had the imaginative goods to capture our attention and land a spot on

When it comes to digital marketing, there is one name that anyone and everyone is talking about: YouTube. And we’re not talking about YouTube being the world's 2nd largest search engine or even the incredible amount of content that is uploaded and watched every day (or hour).  Nope—we are talking about advertising. Your ability to create the ultimate video ad—the one that will launch your brand into the financial stratosphere and cause your business to grow like wildfire. But, as