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 We are all well aware of the power YouTube holds.  Not only is YouTube one of the world's largest search engines (second only to Google), it’s the go-to platform to learn about pretty much anything, from make-up tutorials to fixing a leaky sink.  In 2020, YouTube jumped on the short-form content bandwagon... by launching YouTube Shorts. They quickly become the prominent content users are consuming on the platform. YouTube Shorts is YouTube’s answer to Instagram Stories and TikTok, providing users

You thought we were done talking about Facebook?! Nope. There are always new insights, updates, and strategies on our minds, especially when it comes to Facebook and social media as a whole. In fact, there is so much to cover (and we will) that we had to make our latest topic a two-parter. So, here we are! In part two of “Biggest Facebook Ad Mistakes of 2022,” Director of Marketing Matt Erickson and Director of Social Media Phoenix Ha pull

The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out

Amazon is (currently) the undisputed leader when it comes to moving your products online. Of course you can sell directly from your site or via a multitude of other ecommerce marketplaces, but with Amazon being the indisputable go-to for most consumers, it is nearly impossible to ignore. Furthermore, if you are new to the Amazon ecosystem, it can feel daunting to set up, stand out, and gain traction purely from an organic search standpoint. Enter: Amazon advertising. The opportunities available

Every social media platform seems to follow the same journey when it comes to adoption.  The younger generation begins using it, the older generations say they’ll never use it, and within a couple of years, everyone (at every age) has a profile.  It happened with Facebook. It happened with Instagram. And now it’s happening with TikTok.  Right now it’s generally accepted that Facebook is for everyone, Instagram is for the 20's and 30's crowd, and TikTok skews toward 12- to

TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach 1.2 billion in 2021. With such a big audience, it would be unwise to not tap into the kind of exposure a brand can get