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Facebook is the ideal platform for nurturing existing customers and gaining new prospects. If you’re using Facebook ads, or you plan to use them in the future, we’ve got some tried-and-tested ways to reach your target audiences on the platform. First things first, though. You need to know who your target audiences are before you can effectively home in on them. Creating Facebook buyer personas can help. Buyer personas are fictitious representations of your buyers. They are: Current buyers (people

Forgive us for using an old cliché, but people do business with people, not with companies. You need to build brand awareness, sure. But people will always choose to do business with those they like, trust, and value. That last one is important. Your clients must find what you have to offer—your expertise, your willingness to educate them, guide them, and challenge their assumptions—valuable. Whether you’re the Director or Chief Creative Officer of your company or a middle manager working

The digital age has changed life in ways that were unimaginable only a few decades ago. In 1980 we entertained ourselves with color TV and 8-tracks. Today we have digital access to unlimited information and live our lives on smartphones and social media. Things are changing dizzyingly fast. If you sell a product or service, it’s hard to keep up or even know where to start. In the world of social media, Facebook is still the top platform for advertisers.

Facebook is perhaps the most well-known and highly populated website on the planet, with an estimated 2.27 billion active users worldwide. As the platform continues to be a stand-out leader in social media, Facebook ads are a powerful way to reach thousands of buyers as they check their feeds throughout the day. It also gives businesses full control—allowing them to set their own ad budgets, build custom audiences, and use their own creative designs. If your business currently uses Facebook

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – there is now another major player in the online long-form video game. Instagram (and their parent company Facebook) launched IGTV on June 20, 2018, taking