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COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If you’re feeling overwhelmed at the prospect of making the transition, pivoting in stages can help ease your mind. Keep reading for tips on making the

To say it’s been a strange year so far would be an understatement. Yet, even in the midst of a pandemic (and no doubt because of it) programmers at Instagram and Facebook have been busy at work updating the platforms with new features. We’ve highlighted five of these social media updates that can benefit advertisers, marketers, and creators.   FB: Facebook Shops Facebook recently made it easier for brands to list their products on Facebook and Instagram  with the launch

Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards for our 2020 achievements, but we did so in three new marketing categories, and we couldn’t be prouder of our team of talented, hardworking individuals.

The season is upon us again! Pumpkins are being carved, Thanksgiving feasts (and second helpings) will soon be eaten and—before you know it—gifts will be wrapped (and unwrapped). But let's not focus on falling snowflakes and festive music just yet… First, we are going to sink our teeth into some of our favorite ways to get creative with social media this Halloween—vampire-style. Let's revisit some of our favorites and then see if anything new bubbles to the surface of our cauldron of

When you think of Instagram, you probably think of pretty pictures, models posing with free products, and jealousy-inducing vacation views. While that may be what you ultimately see, there’s a lot more going on “behind the screen” to ensure that that that content makes it to your feed. And Instagram pros know all the tricks. But for brands that are making the leap and trying to get themselves “Instagram ready,” it can be difficult to navigate everything that is possible

Facebook is the ideal platform for nurturing existing customers and gaining new prospects. If you’re using Facebook ads, or you plan to use them in the future, we’ve got some tried-and-tested ways to reach your target audiences on the platform. First things first, though. You need to know who your target audiences are before you can effectively home in on them. Creating Facebook buyer personas can help. Buyer personas are fictitious representations of your buyers. They are: Current buyers (people