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Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more than half of consumers stated in a HubSpot survey that they want more of it. And according to about 74% of marketers, video also offers

Video marketing has become increasingly competitive—there are so many ads out there that vie for consumers' attention. You can’t really blame businesses for making the most of video ads, more than 90% get new customers thanks to videos on social media alone. With that in mind, you need to find ways to make your videos stand out, so they don’t get lost among all the noise on the internet. How can you do that?  You do that by being creative and

Ecommerce has seen explosive growth in the last few years, from $286 billion in 2017 to nearly $432 billion in 2020. By 2025, revenues are expected to grow to $564 billion.  The COVID-19 pandemic accelerated the shift to online retail, especially in 2020. But ecommerce revenues are only expected to grow in the coming years—pandemic or not.  This means selling online is essential for small and mid-size businesses.  Whether you already have an ecommerce store or you’re getting ready to

Offline Conversion Tracking Is Your Secret Weapon: Here’s Why It Matters Online conversion data doesn’t give you the full picture of who’s buying your products or services. Business happens offline, too. Someone might download a free eBook on your website but sign up for a service agreement in person. A homeowner might find a plumbing company via paid search but then call the company directly to schedule an appointment. A foodie might see a banner ad for a new product

You’ve got your tweets, your likes, your shares, your double taps, your swipe-ups…and the list  keeps expanding as new social platforms emerge and evolve. Without a doubt, the social media landscape can be a loud, crowded, and challenging place to navigate, break through, and get your voice heard—especially if you’re starting from scratch. With all eyes on social media’s newest darling, Clubhouse, there’s no time to waste—if you can grab an invitation and beat your competitors to the front of

What We Know - Apple’s Impact on Facebook Ads This is what our team currently knows surrounding the impact this change (update) from Apple will have on brands/businesses currently running ads on Facebook. *Facebook’s Pro-Active Opt-in* In an effort to get ahead of the situation, Facebook will be implementing its own preemptive opt-in ahead of Apple’s own. This opt-in is to provide context to the changes being instituted by Apple and reduce the number of customers blindly opting out of