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The stellar success of creative marketing campaigns like the recent Old Spice ads has intensified the focus on social media marketing, leaving many companies to wonder whether they're getting the most out of their social media efforts. While simply having a social media presence was once enough to give companies a competitive edge, it is now crucial that businesses actually utilize their social media profiles effectively. In light of this, and in response to the questions we frequently get from

Earlier, we discussed how important it is to maintain a social media presence online. A component of social media that we did not mention is a very basic yet fundamental one: games. The social game has become more popular as social media grows. Facebook applications let people play games like poker against others in real time for free. The success of social gaming has led to companies to develop their own games for use on their profiles to help their