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If you have social media accounts for your business, you know how essential it is to engage with your followers. One of the most important aspects of social media is coming off  personable and engaging to users so that they feel connected to your business. While some who follow you on Facebook, Twitter, Google+, etc. might already be loyal patrons of your business, others might not have converted over yet. So how do you get users to convert into new

If you’re a small business on Twitter, reaching out to users who haven’t heard of you yet just got a little easier. Twitter announced a partnership with American Express to bring a new advertising program to a select group of small businesses. The program allows your business to create promoted tweets and promoted accounts. American Express merchants and cardholders are being notified of the new advertising opportunity and are being granted early access to this advertising solution. The first 10,000

With only two more weeks before the big Facebook change to Timeline, you should either be working on your business Page or have implemented the changes. If you’re not used to how things look and work, here are some ways in which you market your business with your new Page. Cover Photo By now, you’ve probably read articles on Facebook’s best brand Cover Photos and how engaging they are. There’s a reason that these companies were highlighted—they took a captivating

Last Friday, we let you know that the new Timeline on Facebook wouldn’t be the end of the world and that you can actually benefit from the new features. It really is as simple to set up as the original layout. Just in case you don’t believe us, we’ll walk you through the basic setup just to ease your nerves a little more. Facebook makes it pretty simple by presenting you with a guided tour. If you’re an administrator to

As most of you know, on March 30th, the inevitable switch to the new Facebook Timeline will occur. If you’re a business owner who has taken the time to perfect the original Facebook layout, you might be thinking, What next? Well, March just started, so luckily you have the rest of the month to take a look at other brands’ Timelines, plan what you will do to yours and make the necessary changes so that your business can continue to

SOCIAL MEDIA Social media is by far the most controversial online marketing channel. Some say social media is revolutionizing the way your business will get found by new customers, while others say it’s all hype and a total waste of time and resources. We think the truth is much more complex. Here’s our breakdown of social media marketing as we head into 2012. THE OPPORTUNITY Quite frankly, there isn’t enough quantifiable data to prove the direct impact of social media