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With only two more weeks before the big Facebook change to Timeline, you should either be working on your business Page or have implemented the changes. If you’re not used to how things look and work, here are some ways in which you market your business with your new Page. Cover Photo By now, you’ve probably read articles on Facebook’s best brand Cover Photos and how engaging they are. There’s a reason that these companies were highlighted—they took a captivating

Last Friday, we let you know that the new Timeline on Facebook wouldn’t be the end of the world and that you can actually benefit from the new features. It really is as simple to set up as the original layout. Just in case you don’t believe us, we’ll walk you through the basic setup just to ease your nerves a little more. Facebook makes it pretty simple by presenting you with a guided tour. If you’re an administrator to

As most of you know, on March 30th, the inevitable switch to the new Facebook Timeline will occur. If you’re a business owner who has taken the time to perfect the original Facebook layout, you might be thinking, What next? Well, March just started, so luckily you have the rest of the month to take a look at other brands’ Timelines, plan what you will do to yours and make the necessary changes so that your business can continue to

SOCIAL MEDIA Social media is by far the most controversial online marketing channel. Some say social media is revolutionizing the way your business will get found by new customers, while others say it’s all hype and a total waste of time and resources. We think the truth is much more complex. Here’s our breakdown of social media marketing as we head into 2012. THE OPPORTUNITY Quite frankly, there isn’t enough quantifiable data to prove the direct impact of social media

Since its launch in June 2011, Google+ has already become the fastest growing social network in modern history. Google+ is more than another social network. It is the bridge between search and social media. It will change how people find your business. That’s why National Positions has launched the first and only program of its kind—a monthly Google+ Marketing Program that builds on all the best SEO and social media strategies to help you create new leads. How It Works

Earlier this week it was announced that Google+ has made several changes, including offering new Business Pages for brands. In the last 48 hours, there has been a bunch of chatter about the importance of getting in on the ground floor of Google+ as a way to generate more leads for your business. Some of the commentary is good, but most of it has been pretty useless. (Hubspot published a new eBook on Google+ for Business, but it's 99.9% total