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On Thursday, Pinterest announced a feature that many users had been requesting for quite some time: customizable board covers. Now users are able to modify the covers of their boards to adapt their needs. It’s pretty simple to do so. If you hover over the cover photo for each board, an ‘Edit Board Cover’ button will show up. If you click on it, you’ll be able to sort through all of your past pins to select the image that best

Ever since the Facebook Timeline for businesses was launched, there have been mixed reviews on if they would be beneficial or not. Well, if used properly, the Timeline can be an extremely valuable way for  your business to display your products. Here are some reasons why Facebook brand pages will be useful for both your business and for customers. Content and Conversation Now that the Timeline is in full effect for all business pages, it’s a great way to encourage

A while ago we posted a blog asking, ‘Should You, As a Business Owner, Take Interest in Pinterest?' Now if you go on Pinterest, you’ll see a lot more brands popping up on the still popular site. If your business has a lot of visual content it can share on Pinterest, maybe you should use it to market your products/services. If your content isn’t very visually appealing or you don’t think that users will engage with your posts, then maybe

If you have social media accounts for your business, you know how essential it is to engage with your followers. One of the most important aspects of social media is coming off  personable and engaging to users so that they feel connected to your business. While some who follow you on Facebook, Twitter, Google+, etc. might already be loyal patrons of your business, others might not have converted over yet. So how do you get users to convert into new

If you’re a small business on Twitter, reaching out to users who haven’t heard of you yet just got a little easier. Twitter announced a partnership with American Express to bring a new advertising program to a select group of small businesses. The program allows your business to create promoted tweets and promoted accounts. American Express merchants and cardholders are being notified of the new advertising opportunity and are being granted early access to this advertising solution. The first 10,000

With only two more weeks before the big Facebook change to Timeline, you should either be working on your business Page or have implemented the changes. If you’re not used to how things look and work, here are some ways in which you market your business with your new Page. Cover Photo By now, you’ve probably read articles on Facebook’s best brand Cover Photos and how engaging they are. There’s a reason that these companies were highlighted—they took a captivating