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Social media has always been a bit of a popularity contest, but it’s important to remember that social media sites offer a lot more than just a confidence boost every time you get another friend or follower. It’s easy to get distracted by likes, retweets, +1s and all the other vanity metrics out there. It’s understandable, we all want to be liked and it’s even better when the whole Internet can see just how much we’re liked. But vanity metrics

Social media is just as important an Internet marketing tactic as ever for most businesses. In fact, most marketers claim that social media is essential for their business. Yet despite helpful tools like Google Analytics and even Facebook insights, the ROI from marketing sources like social media sites is still hard for most businesses to measure. How do you know which social media outlet your leads, your traffic, your profit is really coming from? What do all those likes, retweets,

It’s that time of the week again. What’s hot online this week? What up and coming trends should you jump on right now? What will this week’s winning lottery numbers be? (Alright, not that one.) Grumpy cat A couple weeks ago, the internet was introduced to Grumpy Cat. Reddit user Cataliades uploaded a picture of his sister’s cat, Tardar Sauce, who looks like…well, a grumpy cat. Naturally, it didn't take long before the memes started pouring in. Turns out Grumpy

I’d like to do things a little bit differently today. I’d like to tell you a story about a man named Bob. Bob is not a real person, but you can be sure that there is someone out there just like him. He’s a small business owner, but what his business does is not important. He’s just a regular guy, running a regular business, trying to get ahead. One day, Bob decided that it was time to really get his

When attempting to engage an online consumer base, it’s important to be up to date with what is popular among the online community. What you may not realize is that this can change literally on an hourly basis.  Staying up to speed, however, allows you to latch on to the latest trends and use them to your advantage. Need something awesome to post on your company’s Facebook page? Post the latest meme! Looking for a fresh topic for a blog?

I am a person who uses Facebook, and I therefore declare myself a “social media guru,” and am ready to share my vast and valuable knowledge, while drawing from my own personal experiences in the ever-expanding community of Facebook. Everyone has a few (or many) friends on Facebook who do nothing but drive them crazy. You know who I’m talking about. You’ve seen their relentless and nonstop posting, their nonsensical ramblings, and their dirty laundry being aired out in public.