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AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond overwhelming.  Even Google had AI as a core part of their keynotes at Google Marketing Live with a myriad of “coming soon” features that leverage AI to build both text and image ad creatives. Needless to say, AI is here to stay whether you are an

social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key social media statistics that can empower businesses to maximize their impact in the ever-evolving landscape. By leveraging these metrics, you will gain insights into user behavior, platform preferences, and industry trends. These insights enable you to tailor strategies, create compelling content, and deliver personalized experiences. Whether you're a small business owner

 We are all well aware of the power YouTube holds.  Not only is YouTube one of the world's largest search engines (second only to Google), it’s the go-to platform to learn about pretty much anything, from make-up tutorials to fixing a leaky sink.  In 2020, YouTube jumped on the short-form content bandwagon... by launching YouTube Shorts. They quickly become the prominent content users are consuming on the platform. YouTube Shorts is YouTube’s answer to Instagram Stories and TikTok, providing users

Never a dull moment around the National Positions water cooler!  Over the past couple of weeks - we have been excited to announce an exciting new project (and brand) our team is working with. But rather than give the rundown in standard blog fashion - we have a press release for you! The following press release went live on Yahoo News in mid-September and is starting to pop up on other publications online. You can check the original article by

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers you can bring back.  To sustain, scale, and send your revenues higher year after year, you need to keep enticing your customer base to come back for more. Will you need some new customers? Yes, of course. But continuously “churning and burning” through new customers will only make your job