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In case we all didn’t compulsively check Facebook already, Facebook has now removed any remaining barriers between us, and the latest status updates. This week, Facebook announced the launch of Facebook “Home,” offering a new home screen experience for Android phones, as well as their own Facebook branded phone, the HTC “First.” Because, really, who doesn’t want another excuse to check their Facebook page basically all the time? Facebook founder and CEO, Mark Zuckerberg, was excited to announce this new

  Like it or not, the face of Facebook--it's News Feed--is changing. That means a slew of new changes revolving around Facebook's growing focus on the visual. This change is one of the biggest that the Facebook's News Feed has ever undergone. This new, visually-focused design is a direct result of the reality that, as Zuckerberg stated, about 50% of all News Feed content today consists of either photographs or some other form of visual content. What does this mean

While it may be tempting, measuring how many people open your emails is a fairly unreliable and irrelevant metric and doesn't tell you much about the success of your email campaign. The more important metric to be paying attention to? Click through rate. Measuring and analyzing the number of people who clicked onto, and through, your site as a result of your emails can tell your business a lot about what’s working and what’s not. Higher click through rates lead

Today, Facebook announced the limited release of Graph Search—their radical attempt to add a search feature to their social platform. Just like Google has moved to make their search results more personalized with Google+, Facebook is attempting to merge search and social too—but in an even more radical way. Instead of incorporating Google’s search function on their site, Facebook decided to create their own: Facebook Graph Search. It’s still in beta-testing, so don’t be surprised if you haven’t noticed any

Social media has always been a bit of a popularity contest, but it’s important to remember that social media sites offer a lot more than just a confidence boost every time you get another friend or follower. It’s easy to get distracted by likes, retweets, +1s and all the other vanity metrics out there. It’s understandable, we all want to be liked and it’s even better when the whole Internet can see just how much we’re liked. But vanity metrics

Social media is just as important an Internet marketing tactic as ever for most businesses. In fact, most marketers claim that social media is essential for their business. Yet despite helpful tools like Google Analytics and even Facebook insights, the ROI from marketing sources like social media sites is still hard for most businesses to measure. How do you know which social media outlet your leads, your traffic, your profit is really coming from? What do all those likes, retweets,