BLOG

Until recently, Google’s Webmaster Help section advised webmasters that if they were looking to improve the rank of their sites, they should focus on “increasing the number of high-quality sites that link to their pages.” Now, as Search Engine Land points out, Google’s advice has been rephrased. Since the end of May, the same passage has been changed to say that, “in general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to

Pinterest is one of today's fastest growing social media sites and offers the perfect platform to market your business in an entirely new way. While it may have seemed incredibly niche at the start, Pinterest has become a shining example of the power of viral marketing, not to mention one of the most popular sites in the world. People are very visual creatures. We'd rather look at a few images than skim through lengthy pieces of text. Images have the

In case we all didn’t compulsively check Facebook already, Facebook has now removed any remaining barriers between us, and the latest status updates. This week, Facebook announced the launch of Facebook “Home,” offering a new home screen experience for Android phones, as well as their own Facebook branded phone, the HTC “First.” Because, really, who doesn’t want another excuse to check their Facebook page basically all the time? Facebook founder and CEO, Mark Zuckerberg, was excited to announce this new

  Like it or not, the face of Facebook--it's News Feed--is changing. That means a slew of new changes revolving around Facebook's growing focus on the visual. This change is one of the biggest that the Facebook's News Feed has ever undergone. This new, visually-focused design is a direct result of the reality that, as Zuckerberg stated, about 50% of all News Feed content today consists of either photographs or some other form of visual content. What does this mean

While it may be tempting, measuring how many people open your emails is a fairly unreliable and irrelevant metric and doesn't tell you much about the success of your email campaign. The more important metric to be paying attention to? Click through rate. Measuring and analyzing the number of people who clicked onto, and through, your site as a result of your emails can tell your business a lot about what’s working and what’s not. Higher click through rates lead

Today, Facebook announced the limited release of Graph Search—their radical attempt to add a search feature to their social platform. Just like Google has moved to make their search results more personalized with Google+, Facebook is attempting to merge search and social too—but in an even more radical way. Instead of incorporating Google’s search function on their site, Facebook decided to create their own: Facebook Graph Search. It’s still in beta-testing, so don’t be surprised if you haven’t noticed any