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Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but  moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we

LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only "influencers" could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site's own publishing platform. This is a great opportunity for sites looking to grow their brand and their base of professionals, potential clients and more. But even though access is still in the process of

When Hummingbird was announced, it was set to be a complete overhaul of what had been Google’s existing algorithm up until that point. But while Google’s new Hummingbird algorithm may have tightened up ship and enhanced the search experience, it wasn’t nearly as dramatic of a change as many seemed to predict, leaving some asking: what’s really actually changing when it comes to ranking factors? Google’s Hummingbird Algorithm: What’s Really Changed? Hummingbird’s main goal, like Google’s main goal, is to

In concept, Twitter seems fairly simple. I mean, how much can you really do with 140 characters? Wrong. While Twitter may be simple in theory, when it comes to Twitter marketing, and even Twitter etiquette, things are more complex then they often seem at the start. Here are a few tips to help you enhance your social media marketing and just all-around improve your social shares, so that your followers and friends will get tweets and posts they'll look forward

Until recently, Google’s Webmaster Help section advised webmasters that if they were looking to improve the rank of their sites, they should focus on “increasing the number of high-quality sites that link to their pages.” Now, as Search Engine Land points out, Google’s advice has been rephrased. Since the end of May, the same passage has been changed to say that, “in general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to

Pinterest is one of today's fastest growing social media sites and offers the perfect platform to market your business in an entirely new way. While it may have seemed incredibly niche at the start, Pinterest has become a shining example of the power of viral marketing, not to mention one of the most popular sites in the world. People are very visual creatures. We'd rather look at a few images than skim through lengthy pieces of text. Images have the