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What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants--his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of coffee. Perhaps he’s searching for an address located on Coffee St. In the early days of search engines, it was common for a user to

Do you know the code? The hidden meaning behind FOMO? Afraid you’ll miss out (wink, wink)? It’s really no secret, in fact, FOMO refers to the very common human reaction known as Fear of Missing Out. Learn how to build urgency when you use FOMO to grow your business, in Growth Tactic #57 FOMO—When Fear Works. Don’t you miss out on this latest update in your 100-Day Digital Growth Plan. OVERVIEW: FOMO–When Fear Works FOMO (fear of missing out)--it’s that

Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, share your ideas and watch the buzz around your brand become louder and louder. Welcome to Growth Tactic #48 in your 100-Day Digital Growth Plan.

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

It may seem like the height of counter-intuitive marketing, but giving away your service could be the very thing that helps you sell it (think grocery store food sampling while you shop). The same principle applies to motivating buyers to sign up for your services. Learn the tricks—and the rationale—behind our latest Growth Tactic, #45 Try Us for Nothing—a Free Trial Tactic, from your 100-Day Digital Growth Plan. It’s a proven way to win over skeptical or tuned-out prospects who could

Whether you’re a video wiz, or just getting comfortable behind (or in front of) the camera, Growth Tactic #44 is a must-have for your bag of marketing tricks. The Easy Product Demo Video is a great way to offer free assistance and to connect with your customers. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! OVERVIEW – THE EASY