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Why would someone turn down a free item? She wouldn’t…because it’s FREE. In Growth Tactic #62 you’ll learn how to brand your swag & build loyalty. This 100-Day Digital Growth Plan tool will teach you what’s hot and what’s not - when it comes to the type of swag and promo items you should be giving away. OVERVIEW–Brand Your Swag & Build Loyalty I scream, you scream, we all scream YES for free stuff. Every once in a while a

You’re probably already using Instagram as part of your social media strategy – but are you taking advantage of one of their newest features, “Stories?" If you’re familiar with SnapChat then you’re already one step ahead. Or maybe everything you just read has your head spinning…in either case, it’s time to read on to learn How to Create Urgency--Use Instagram Stories. Growth Tactic #60 in your 100-Day Digital Growth Plan will have you sharing stories to help build brand awareness

What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants--his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of coffee. Perhaps he’s searching for an address located on Coffee St. In the early days of search engines, it was common for a user to

Do you know the code? The hidden meaning behind FOMO? Afraid you’ll miss out (wink, wink)? It’s really no secret, in fact, FOMO refers to the very common human reaction known as Fear of Missing Out. Learn how to build urgency when you use FOMO to grow your business, in Growth Tactic #57 FOMO—When Fear Works. Don’t you miss out on this latest update in your 100-Day Digital Growth Plan. OVERVIEW: FOMO–When Fear Works FOMO (fear of missing out)--it’s that

Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, share your ideas and watch the buzz around your brand become louder and louder. Welcome to Growth Tactic #48 in your 100-Day Digital Growth Plan.

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their