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The digital marketing landscape is buzzing with options—social media, search engines, video platforms, and more. While having many choices is exciting, it can also be overwhelming for brands trying to make sense of it all. This is where mastering your media mix becomes critical. A well-crafted media mix ensures your brand reaches the right audience, at the right time, on the right platform—maximizing ROI and driving growth. Here’s how to make it work for your business in 2025.   What

Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year? Yes, it's a real trend, not just your imagination.  For example, you might have seen Black Friday deals starting in early November, holiday decorations appearing next to Halloween decorations, and email campaigns for holiday sales beginning as early as September.  Yes, the holiday season now includes September! If you're

Hey there, fellow marketers! Ever wished for a Grinch's heart, one that grows three sizes to reveal the secrets of the holiday season's marketing wonders? Well, while we can't promise a visit from the Grinch himself (bummer, we know!), we've got the next best thing - a treasure trove of data and insights from yesteryears and the freshest scoops from 2023 to guide your sleigh right! Now, grab a cup of hot cocoa, and let's cozy up with some trends

National Positions was published on Forbes with one of the most important articles for e-commerce brands for the holiday season. You can check out the original article here. -------- Every year, we are asked the same question by multiple clients: Is it too early to start marketing for the holidays? While this question usually starts hitting my inbox in September or October, this year is a bit unique. Between a lackluster stock market, inflation and an overall unease regarding the

As you gear up for the week, let's dive into some compelling consumer statistics that shed light on the current state of marketing, product innovation, spending, and brand perception. If you have been feeling that the winds are changing or the market is shifting—but have not been able to put your finger on “what it is”—this may shed some light on the subject. What is the overall point of checking out what is happening with some of the world's biggest

Every brand online (and offline) is always on the lookout for effective strategies to pull potential customers into the marketing funnel and transform them into loyal customers. The challenge lies in pinpointing precisely which promotional channels will be most efficient in drawing in quality leads or direct purchase traffic.     So we thought, hey, why not break down some of our favorite methods, tips, and tricks so you can try them out for yourself? This is not an exhaustive