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Estimated reading time: 15 minutes Key Takeaways  - Scaling an ecommerce business involves sustainable growth without a proportional increase in costs.  - Sustainable scaling requires enhancing operations to handle increased demand efficiently.  - Growing revenue can be achieved by increasing Average Order Value (AOV) and Customer Lifetime Value (CLTV), expanding product lines, and leveraging customer feedback.  - Effective paid media strategies involve optimizing campaigns across multiple platforms.  - Automation and analytics tools are essential for streamlining operations and guiding growth.

​In the dynamic landscape of 2025, data-driven decision-making has become indispensable for marketers aiming to unify their strategies across organic, paid, and email channels. By effectively leveraging data, businesses can gain comprehensive insights into the customer journey, optimize marketing efforts, and achieve substantial growth.​   Understanding the Full-Funnel Customer Journey A holistic view of the customer journey is essential for identifying how lifecycle, paid, and organic channels interconnect and influence consumer behavior. Mapping each touchpoint—from initial awareness via organic search

The digital marketing landscape is buzzing with options—social media, search engines, video platforms, and more. While having many choices is exciting, it can also be overwhelming for brands trying to make sense of it all. This is where mastering your media mix becomes critical. A well-crafted media mix ensures your brand reaches the right audience, at the right time, on the right platform—maximizing ROI and driving growth. Here’s how to make it work for your business in 2025.   What

Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year? Yes, it's a real trend, not just your imagination.  For example, you might have seen Black Friday deals starting in early November, holiday decorations appearing next to Halloween decorations, and email campaigns for holiday sales beginning as early as September.  Yes, the holiday season now includes September! If you're

Hey there, fellow marketers! Ever wished for a Grinch's heart, one that grows three sizes to reveal the secrets of the holiday season's marketing wonders? Well, while we can't promise a visit from the Grinch himself (bummer, we know!), we've got the next best thing - a treasure trove of data and insights from yesteryears and the freshest scoops from 2023 to guide your sleigh right! Now, grab a cup of hot cocoa, and let's cozy up with some trends

National Positions was published on Forbes with one of the most important articles for e-commerce brands for the holiday season. You can check out the original article here. -------- Every year, we are asked the same question by multiple clients: Is it too early to start marketing for the holidays? While this question usually starts hitting my inbox in September or October, this year is a bit unique. Between a lackluster stock market, inflation and an overall unease regarding the