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Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO

We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla

There’s no doubt that Amazon’s influence in the ecommerce sphere is perpetually on the rise. With so many sellers vying for their products to be seen, desired, and bought, Amazon sellers need to leverage every aspect of their product listings to attract potential buyers.  One highly effective way of doing this is by using Amazon SEO. This involves optimizing product listings from "top to tail" to get your product ranking higher in Amazon search results than your competitors.    

It’s that time of year again—time to collect and assess everything we learned in 2021 so we can more effectively strategize how we can maximize our impact as the new year approaches.  Reviewing those final results (below the surface) and doubling down on what worked reveals a goldmine of data. It is in this vortex of complex metrics that we can begin to unlock real opportunities for growth by truly understanding what strategies and campaigns were victorious—and which were not.

In the ongoing quest to attract customers to our digital marketplaces, SEO has been a mainstay in the digital marketing world.  Sure, options have expanded to encompass a variety of channels for outreach and advertising, but SEO stands as an ever-evolving practice that we all rely on. Even if every other advertising and promotional channel evaporated tomorrow, your SEO efforts would stay alive and mature like a long-term stock investment. But even though it’s stood the test of time, few