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In the ongoing quest to attract customers to our digital marketplaces, SEO has been a mainstay in the digital marketing world.  Sure, options have expanded to encompass a variety of channels for outreach and advertising, but SEO stands as an ever-evolving practice that we all rely on. Even if every other advertising and promotional channel evaporated tomorrow, your SEO efforts would stay alive and mature like a long-term stock investment. But even though it’s stood the test of time, few

We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things.  While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,

When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but your landing page is what turns that attention into conversions. Landing pages inform, answer questions, and above all, build enough trust to entice your prospect

Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA),  The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more.  For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond.  This year, we are proud to announce that we have taken home two awards from a brand new awards category​​—Marketing Effectiveness!  The emerging awards category recognizes

Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be