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Companies are becoming more interested in managing their reputation online through search engine optimization. Search engines are ahead of marketing when it comes to reputation management. Businesses are growing increasingly aware of the suggested search results that can appear in relation to their company. Companies also want to use social networks to help manage their presence online, which they can do with SEO companies. Studies have shown that visitors are influenced by search engine results, therefore a negative suggestion that

Over the past week Google has accused Bing of using Google search results to populate their own. Bing has denied this accusation, saying that Google clicks are just a small part of their algorithm for search engine results pages. Google has posted screenshots of identical search results that were just using random letters to prove the point. Bing has yet to do anything about the claims and just calls them false. If Bing refuses to do anything there are some

When beginning your SEO campaign for your business, you will need to work closely with your SEO company in order to select the most relevant keywords you can. The keywords should be broad enough to be actively searched but specific enough for you to stand out in the crowd. This will help draw traffic to your website and could generate more leads and sales for your company. While this may sound simple in theory, here are some tips to keep

What’s with the Google Blue Arrow? Google is all about the subtle changes lately - Google Instant rolled out in such a subtle way that many people were seeing it without realizing it. Now, another subtle-yet-significant change has been introduced in the form of a blue arrow. The tiny blue arrow appears next to the top result, and acts much like a cursor does. Using the up and down arrows, you can move the cursor to the result you want

It's a change that feels so subtle, many people don't even notice it's happening - Google's search results now update with instant results as you type in your search terms. Once you do notice, you'll probably find yourself asking one very important question - "What does this mean for SEO?" The good news is that the change doesn't affect Google's algorithm in any way - if you were ranking #1 for Type B Widgets before, your ranking isn't in jeopardy.

If you are trying to start your first website for your company or add a new one to your existing list of sites, it is essential to purchase a website that already has some SEO value in it. This is a very important step in your SEO Campaign. To do this, you should go out and buy a newly expired or deleted domain rather than a brand new one. A reason for this is that domains that are expired are