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When beginning your SEO campaign for your business, you will need to work closely with your SEO company in order to select the most relevant keywords you can. The keywords should be broad enough to be actively searched but specific enough for you to stand out in the crowd. This will help draw traffic to your website and could generate more leads and sales for your company. While this may sound simple in theory, here are some tips to keep

What’s with the Google Blue Arrow? Google is all about the subtle changes lately - Google Instant rolled out in such a subtle way that many people were seeing it without realizing it. Now, another subtle-yet-significant change has been introduced in the form of a blue arrow. The tiny blue arrow appears next to the top result, and acts much like a cursor does. Using the up and down arrows, you can move the cursor to the result you want

It's a change that feels so subtle, many people don't even notice it's happening - Google's search results now update with instant results as you type in your search terms. Once you do notice, you'll probably find yourself asking one very important question - "What does this mean for SEO?" The good news is that the change doesn't affect Google's algorithm in any way - if you were ranking #1 for Type B Widgets before, your ranking isn't in jeopardy.

If you are trying to start your first website for your company or add a new one to your existing list of sites, it is essential to purchase a website that already has some SEO value in it. This is a very important step in your SEO Campaign. To do this, you should go out and buy a newly expired or deleted domain rather than a brand new one. A reason for this is that domains that are expired are

Shortening your links on your site and social networking profiles can do a lot more for your SEO efforts than you may expect. Not only do URL shortening sites like Bit.ly make your URLs more manageable, the resulting links help search engines index your pages. At times, the links on your website may be extremely long and not contain information that visitors can understand. For example, a URL like the following can be difficult to decipher for the average user,

Even after you’ve chosen an SEO company, there are certain things you can do to ensure your site is optimized to its fullest potential.  If you regularly add new content – whether it’s blog entries, product descriptions, images, or videos – it makes sense to optimize it from the outset.  This ensures the most organic optimization and gives your visitors the best experience. Keyword density is a common term that gets tossed around once SEO efforts start, and there’s no