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Preparing Your Business for the 2023 Holidays: What Customers Truly Want

November 6, 2023
The festive fervor surrounding the 2023 holiday season is palpable at National Positions! With events like Black Friday and Cyber Monday drawing shoppers' attention, the pressure is on businesses to tap into the season's spirit and demands. As we gear up for the holidays 2023, it's essential to stay attuned to customer needs and preferences. Let's unpack the top trends shaping the holiday shopping landscape.   Elevating the Online Shopping Experience In the e-commercel marketplace, setting your brand apart is

Why You Need To Migrate to Google Analytics 4 ASAP

June 21, 2023
The clock is ticking, and on July 1, 2023, Google Analytics 4 (GA4) will become the sole option as standard Universal Analytics properties cease processing hits.  You don’t want to make the mistake of waiting until the last moment to migrate your data.  If you want a smooth transition and to avoid losing valuable historical data, it's time to take action and initiate the full migration process. In this article, we'll explore the reasons for starting the GA4 data migration

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Maximizing Your Website’s Potential with Google Analytics 4: The Top 5 Updates

February 22, 2023
As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

Building A Brand Only Using AI: Is It Really Possible?

February 20, 2023
The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

National Positions Takes on ChatGPT: Pros, Cons, and Beyond

February 14, 2023
You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social

Why You Need to Use First-Party Data in 2023

January 11, 2023
First-party data is data that is collected directly from your website by YOU, the owner of the site.  This can include information such as sales conversion user information, the items customers have purchased, and any other interactions they have had with the site that are trackable. In contrast, third-party data is data that is collected by a company other than the website owner, often through the use of tracking cookies. And cookies are already on their way out the door.

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