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As we sunset the year and enter 2024, the way we interact with search engines is going to be evolving.  The introduction of Google's Generative Search Experience (GSE) is set to revolutionize how search queries are answered and displayed. This change has significant implications for organic search results and presents new challenges and opportunities for brands. Today we are guiding you through what GSE means for your brand and how you can prepare for it.   The Impact of GSE

As we venture into 2024, the digital marketing world is rapidly evolving. In this new era, being data-driven isn’t just an option – it's a necessity. In this article, we’ll delve deep into the importance of first-party data, a valuable resource often overlooked yet crucial for your business's success.   The Shift Towards Organic Strategies The digital space is becoming increasingly crowded, and with paid search growing more competitive, a significant shift is occurring toward organic strategies. Why? They are

As experts in the digital marketing realm, National Positions understands the incredible power of customer advocacy in building a brand that resonates with its audience.  As we head into 2024 - retaining your customer base and extending LTV is going to play a critical role for ensuring profitability and keeping marketing costs in check. The most direct path to achieving this? Authenticity. Today, let's dive into practical strategies your business can use to seamlessly integrate customer advocacy into your marketing

The digital marketplace is a cacophony of competition and noise. To stand out, e-commerce marketplace sellers on platforms like Amazon and direct-to-consumer (DTC) websites, along with brands leveraging social commerce, are turning to one powerful differentiator: personalization. Let's check out some brands that continue to leverage personalization to their advantage so you can do the same thing for your e-commerce brand.   Amazon’s Personalization Prowess Amazon, the behemoth of e-commerce, has set the gold standard for personalization. In 2021 alone,

The festive fervor surrounding the 2023 holiday season is palpable at National Positions! With events like Black Friday and Cyber Monday drawing shoppers' attention, the pressure is on businesses to tap into the season's spirit and demands. As we gear up for the holidays 2023, it's essential to stay attuned to customer needs and preferences. Let's unpack the top trends shaping the holiday shopping landscape.   Elevating the Online Shopping Experience In the e-commercel marketplace, setting your brand apart is

The clock is ticking, and on July 1, 2023, Google Analytics 4 (GA4) will become the sole option as standard Universal Analytics properties cease processing hits.  You don’t want to make the mistake of waiting until the last moment to migrate your data.  If you want a smooth transition and to avoid losing valuable historical data, it's time to take action and initiate the full migration process. In this article, we'll explore the reasons for starting the GA4 data migration