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Of the many things that impact your company's online exposure, your website URL is certainly an important one. It won't make or break your rankings in the search engines. However, the search engine crawlers don't have eyes and ears and you want to do everything you can to guide them to your website's content. The more easily your site's pages get mapped and indexed, the higher your site's rankings will be. And one of the ways to guide the crawlers

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

Blogging is a great way to expand your business. Blogs help to build you an online community and expand your reach. More importantly, blogging improves your online exposure and creates more leads for your business. And while there are crucial ways to blog to promote your business, you must remember that your blog should also be used as part of your SEO strategy to drive traffic to your website. Even if your business site has a unique, interactive blog, little

After Google released the “Panda” update there has been some discussion about advertisements on the Internet. Many think the Panda update will look at how much advertising a site has and where the advertising is located to help determine the quality of a site. The update is meant to reduce content farms that offer little content on their site that is mostly drawn from other websites without permission and the goal is to get people to click on the ads.

Social media is more important than ever when it comes to your SEO strategy. Many businesses jumped on the social media bandwagon a long time ago and secured accounts on all of the major social networks such as Twitter, Facebook and YouTube. Now the accounts are just sitting there. With social media SEO campaigns, more is not always better. You don’t want customers to be confused if they see two similar accounts on one social media platform. To get organized,

Companies are becoming more interested in managing their reputation online through search engine optimization. Search engines are ahead of marketing when it comes to reputation management. Businesses are growing increasingly aware of the suggested search results that can appear in relation to their company. Companies also want to use social networks to help manage their presence online, which they can do with SEO companies. Studies have shown that visitors are influenced by search engine results, therefore a negative suggestion that