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Blogging is a great way to expand your business. Blogs help to build you an online community and expand your reach. More importantly, blogging improves your online exposure and creates more leads for your business. And while there are crucial ways to blog to promote your business, you must remember that your blog should also be used as part of your SEO strategy to drive traffic to your website. Even if your business site has a unique, interactive blog, little

After Google released the “Panda” update there has been some discussion about advertisements on the Internet. Many think the Panda update will look at how much advertising a site has and where the advertising is located to help determine the quality of a site. The update is meant to reduce content farms that offer little content on their site that is mostly drawn from other websites without permission and the goal is to get people to click on the ads.

Social media is more important than ever when it comes to your SEO strategy. Many businesses jumped on the social media bandwagon a long time ago and secured accounts on all of the major social networks such as Twitter, Facebook and YouTube. Now the accounts are just sitting there. With social media SEO campaigns, more is not always better. You don’t want customers to be confused if they see two similar accounts on one social media platform. To get organized,

Companies are becoming more interested in managing their reputation online through search engine optimization. Search engines are ahead of marketing when it comes to reputation management. Businesses are growing increasingly aware of the suggested search results that can appear in relation to their company. Companies also want to use social networks to help manage their presence online, which they can do with SEO companies. Studies have shown that visitors are influenced by search engine results, therefore a negative suggestion that

Over the past week Google has accused Bing of using Google search results to populate their own. Bing has denied this accusation, saying that Google clicks are just a small part of their algorithm for search engine results pages. Google has posted screenshots of identical search results that were just using random letters to prove the point. Bing has yet to do anything about the claims and just calls them false. If Bing refuses to do anything there are some

When beginning your SEO campaign for your business, you will need to work closely with your SEO company in order to select the most relevant keywords you can. The keywords should be broad enough to be actively searched but specific enough for you to stand out in the crowd. This will help draw traffic to your website and could generate more leads and sales for your company. While this may sound simple in theory, here are some tips to keep