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Google Image Lets You Sort by Subject

May 10, 2011
If you have ever been looking for an image on Google you know how difficult it can be sometimes. Normally the images have been sorted by relevance as a default. Now you can click on the “sort by subject “ filter and Google will then organize search results into the categories that are likely relevant to you. Even though this may seem simple and just makes Google more user friendly, Google hints that it was a difficult process. Google’s Donald

Difference between Inbound and Internal Linking

April 28, 2011
Inbound linking and internal linking are both important strategies for SEO and knowing the difference between the two will help you determine your best strategy. Inbound link building is developing relevant one-way links that help point to your site. The more links that point to your site the better because then your website will build up a better trust with the search engines. To the search engine, links mean that you site is full of content that is useful. This

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How to Create URLs to Boost Your Site’s Rankings

April 5, 2011
Of the many things that impact your company's online exposure, your website URL is certainly an important one. It won't make or break your rankings in the search engines. However, the search engine crawlers don't have eyes and ears and you want to do everything you can to guide them to your website's content. The more easily your site's pages get mapped and indexed, the higher your site's rankings will be. And one of the ways to guide the crawlers

Google Introduces Social Search with +1 Button

March 31, 2011
On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

How to Use Your Blog to Drive Traffic to Your Website

March 23, 2011
Blogging is a great way to expand your business. Blogs help to build you an online community and expand your reach. More importantly, blogging improves your online exposure and creates more leads for your business. And while there are crucial ways to blog to promote your business, you must remember that your blog should also be used as part of your SEO strategy to drive traffic to your website. Even if your business site has a unique, interactive blog, little

The Panda Update: Knowing the Difference Between Ads and Images

March 14, 2011
After Google released the “Panda” update there has been some discussion about advertisements on the Internet. Many think the Panda update will look at how much advertising a site has and where the advertising is located to help determine the quality of a site. The update is meant to reduce content farms that offer little content on their site that is mostly drawn from other websites without permission and the goal is to get people to click on the ads.

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