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With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the most lucrative and effective marketing approaches a company can do to get bottom-line results from rankings. Whether you’re a large corporation or small mom-and-pop business, SEO can really make a remarkable difference in your online business. Part of a great

The Better Business Bureau (BBB) is one of the most popular and dependable sources people turn to for reviews and ratings of businesses. The BBB operates with the intention of collecting and providing information about the reliability of businesses so it can accurately inform consumers and businesses about other companies. The BBB is now offering improved business reviews as they’re taking pages from popular review sites like Google Places and Yelp. The enhanced reviews with the BBB not only give

Google announced last week that it has released its latest search engine update called Panda 2.2. Google’s newest update has yet again hit websites hard causing certain websites to upgrade in rankings while others suffered from being downgraded in rankings. So why are certain websites being benefitted from these updates while others are being so hard hit? The answer lies in your approach to SEO. Those who benefited from the Panda 2.2 update had better optimized content, linking and onsite

Panda 2.2? The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had

Research and Markets forecasts total mobile search revenue will top $8 billion by 2015. This is no surprise considering the growing number of mobile users are turning to their smartphones for answers to their latest search questions.The mobile revolution offers businesses tremendous marketing opportunities for increased revenue. Does your business have a plan on how to tap into mobile search? Here are some crucial components you need to include in your plan of action to ensure success in the mobile

Selecting the right keywords to represent your company on search engines is very important to increase your search engine rankings and to increase your company’s website traffic. You may be wondering how to go about the keyword selection process, so we have put together a few tips to help you get started. First, you want to identify the search terms people are most often using that are associated with your business or industry. These search terms can be single word