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Are you ready for 2012? With all the events that have been happening – Google+, Panda Update, The Freshness Algorithm Update, Google pushing local seo, Twitter Analytics, Facebook Timeline – 2012 is going to be a huge year for SEO and marketing in general. In order to help you create an effective marketing plan for 2012 we’ve created a list of the Top Ten Marketing Trends of 2012. Our list is designed to help you adapt your companies marketing strategy

We’re proud to announce that National Positions was named the 15th fastest growing private company in Los Angeles county by the Los Angeles Business Journal! This is the second straight year we’ve been given this honor. (Last year, were ranked No. 4.) This is truly a momentous occasion here at National Positions. We've come a long way from the garage in Bernard's home! Because this is such a special honor, we wanted to take a moment and thank all of

For those of you unaware, Google's latest algorithm change (which is a modification of a previous algorithm called Caffeine) Fresh affects 35% of searches. To put this in perspective, Google's previous algorithm change Panda only affected an estimated 12 percent of searches. This is pretty daunting news for those of you with stagnant or inactive websites. TechCrunch blogged about The Winners and Losers of Googles Freshness (stats provided by SearchMetrics.com) and even posted a list of the noted winners and losers.

Brafton News has an awesome new infographic on Why Content Matters for SEO. The graphic reports that 92% of marketers say that content creation is an effective component of Search Engine Optimization! Put us squarely in the majority. We've long practiced what we've preached; for us the 3 pillars of SEO are content development, onsite programming (AKA onsite optimization) and linking. And now that Google has rolled out the Panda Updates, the importance of quality, researched and fresh content is

It's Friday and we want to get back to the basics. When it comes to SEO and Internet marketing, it's important to constantly be testing everything you're doing to ensure you're maximizing your traffic, leads and conversions. Take your SEO campaign, for instance. Sometimes people make the mistake of choosing the top keywords for which to optimize their website and then they never return to examine how these search terms are performing or if you're getting the positioning in the

Google just released a new video on how it continues to improve its search algorithm. We strongly recommend you watch this video. If you watch this video, you'll notice that Google's developers are constantly talking about "user experience." That's because when Google thinks about how to organize the world's information, it is always asking itself: "does this make information more easily accessible to the user? And does this give the user the best websites for his/her particular search?" Ever since