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Google’s Big Gamble on Search Plus Your World

January 12, 2012
By the far the biggest technology news right now is that Google has decided to fully integrate Google+ into its universal search results by creating Google Search Plus Your World. Click here for our review of the new features, at least from a marketing perspective. There is a huge debate between two schools of thought: personalized search vs. social search. Those in favor of personalized search say that Google has rigged the results to promote certain things (namely, Google+) and

Search Plus Your World: Google Merges Search and Social

January 11, 2012
Since Google+ launched in the summer of 2011, there has been a lot of talk about what it might look like and how Google might merge search and social activity. Now, we're starting to get an idea... Tuesday, Google launched 3 new social features to its search results, called "Search plus Your World." The new features personalize Google's search results in a way we've never seen before. As we'll explain a little more in a bit, this news confirms what

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Getting Started With SEO

January 9, 2012
If you haven't heard of Priceonomics, you should definitely check it out. Priceonomics is a tremendous new tech startup that scrapes the web to give you the ultimate price guide to any product you want. (In just a few months, they've added 130 million products to their site. More coming..) The folks over at Priceonomics have an interesting post on the need for tech startups to pursue "Minimum Viable SEO." Minimum Viable SEO is a great way to approach SEO for

Internet Marketing Trends of 2012

January 4, 2012
Are you ready for 2012? With all the events that have been happening – Google+, Panda Update, The Freshness Algorithm Update, Google pushing local seo, Twitter Analytics, Facebook Timeline – 2012 is going to be a huge year for SEO and marketing in general. In order to help you create an effective marketing plan for 2012 we’ve created a list of the Top Ten Marketing Trends of 2012. Our list is designed to help you adapt your companies marketing strategy

National Positions Named 15th Fastest Growing Company in Los Angeles

November 17, 2011
We’re proud to announce that National Positions was named the 15th fastest growing private company in Los Angeles county by the Los Angeles Business Journal! This is the second straight year we’ve been given this honor. (Last year, were ranked No. 4.) This is truly a momentous occasion here at National Positions. We've come a long way from the garage in Bernard's home! Because this is such a special honor, we wanted to take a moment and thank all of

Does Google’s Freshness Algorithm Have You Running Scared?

November 14, 2011
For those of you unaware, Google's latest algorithm change (which is a modification of a previous algorithm called Caffeine) Fresh affects 35% of searches. To put this in perspective, Google's previous algorithm change Panda only affected an estimated 12 percent of searches. This is pretty daunting news for those of you with stagnant or inactive websites. TechCrunch blogged about The Winners and Losers of Googles Freshness (stats provided by SearchMetrics.com) and even posted a list of the noted winners and losers.

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