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Key Performance Indicators (KPI) are a way of measuring the success of your marketing campaign to determine if it is successful or not based on what your goals are. KPIs can help you identify what is working in your campaign, what is not, how to improve your campaign, and how to apply new strategies to drive ROI. Selecting the appropriate KPIs can help your campaign succeed. You can track these KPIs in order to make sure your campaign succeeds: WEBSITE

What is Inbound Marketing? Today, you hear a lot about the idea of inbound marketing. To maximize your business in the Internet age, you must utilize inbound marketing, as outbound marketing is less relevant. But why is outbound marketing outdated and what is inbound marketing? Outbound marketing is an old-fashioned adverting practice that includes cold calls, television ads, radio ads, and spam and is the type of marketing you see on shows such as Mad Men. So what’s the problem

Sometimes it's important to get back to the basics with your online marketing. So today we wanted to talk about the difference between White Hat SEO and Black Hat SEO. You probably know how important it is to get found on Google. So the first question you need to ask yourself is, "Is your SEO White Hat?" When you are looking to increase your website's ranking in search engines, you can use a more well-rounded approach or an approach that

By the far the biggest technology news right now is that Google has decided to fully integrate Google+ into its universal search results by creating Google Search Plus Your World. Click here for our review of the new features, at least from a marketing perspective. There is a huge debate between two schools of thought: personalized search vs. social search. Those in favor of personalized search say that Google has rigged the results to promote certain things (namely, Google+) and

Since Google+ launched in the summer of 2011, there has been a lot of talk about what it might look like and how Google might merge search and social activity. Now, we're starting to get an idea... Tuesday, Google launched 3 new social features to its search results, called "Search plus Your World." The new features personalize Google's search results in a way we've never seen before. As we'll explain a little more in a bit, this news confirms what

If you haven't heard of Priceonomics, you should definitely check it out. Priceonomics is a tremendous new tech startup that scrapes the web to give you the ultimate price guide to any product you want. (In just a few months, they've added 130 million products to their site. More coming..) The folks over at Priceonomics have an interesting post on the need for tech startups to pursue "Minimum Viable SEO." Minimum Viable SEO is a great way to approach SEO for