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The web is revolutionizing the way small companies operate, even for companies that are not web-based in their product or service. This is an important fact to remember. We talk with so many professionals who say that online marketing isn’t all that important for them because they don’t work on the web. But this assumption is a huge mistake. Even if you’re not in the technology industry, your clients are still using the web to find information about you. Simply

In 2011, Google announced a major change to its search algorithm called "The Panda Update," which changes the world's most trusted search engine. There's a lot of confusion as to why Google made these changes and how your business is now getting found online. And recently Google announced the latest update, called Panda 3.3. So how does Panda 3.3 impact your online marketing strategy? The Panda Update helps Google’s crawlers better analyze your site to ensure that it returns search

Key Performance Indicators (KPI) are a way of measuring the success of your marketing campaign to determine if it is successful or not based on what your goals are. KPIs can help you identify what is working in your campaign, what is not, how to improve your campaign, and how to apply new strategies to drive ROI. Selecting the appropriate KPIs can help your campaign succeed. You can track these KPIs in order to make sure your campaign succeeds: WEBSITE

What is Inbound Marketing? Today, you hear a lot about the idea of inbound marketing. To maximize your business in the Internet age, you must utilize inbound marketing, as outbound marketing is less relevant. But why is outbound marketing outdated and what is inbound marketing? Outbound marketing is an old-fashioned adverting practice that includes cold calls, television ads, radio ads, and spam and is the type of marketing you see on shows such as Mad Men. So what’s the problem

Sometimes it's important to get back to the basics with your online marketing. So today we wanted to talk about the difference between White Hat SEO and Black Hat SEO. You probably know how important it is to get found on Google. So the first question you need to ask yourself is, "Is your SEO White Hat?" When you are looking to increase your website's ranking in search engines, you can use a more well-rounded approach or an approach that

By the far the biggest technology news right now is that Google has decided to fully integrate Google+ into its universal search results by creating Google Search Plus Your World. Click here for our review of the new features, at least from a marketing perspective. There is a huge debate between two schools of thought: personalized search vs. social search. Those in favor of personalized search say that Google has rigged the results to promote certain things (namely, Google+) and