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So you’re looking to revamp your business website or you’re just getting started on a new business venture. Here are 10 must-haves that you shouldn’t neglect. A Logical Roadmap Figuring out how you’d like your website to work is important to provide a pleasant user experience and for SEO purposes. It’s important for your website to make sense and be useful. By mapping out a website design, you’ll be able to test it out with people you know to see

The web is revolutionizing the way small companies operate, even for companies that are not web-based in their product or service. This is an important fact to remember. We talk with so many professionals who say that online marketing isn’t all that important for them because they don’t work on the web. But this assumption is a huge mistake. Even if you’re not in the technology industry, your clients are still using the web to find information about you. Simply

In 2011, Google announced a major change to its search algorithm called "The Panda Update," which changes the world's most trusted search engine. There's a lot of confusion as to why Google made these changes and how your business is now getting found online. And recently Google announced the latest update, called Panda 3.3. So how does Panda 3.3 impact your online marketing strategy? The Panda Update helps Google’s crawlers better analyze your site to ensure that it returns search

Key Performance Indicators (KPI) are a way of measuring the success of your marketing campaign to determine if it is successful or not based on what your goals are. KPIs can help you identify what is working in your campaign, what is not, how to improve your campaign, and how to apply new strategies to drive ROI. Selecting the appropriate KPIs can help your campaign succeed. You can track these KPIs in order to make sure your campaign succeeds: WEBSITE

What is Inbound Marketing? Today, you hear a lot about the idea of inbound marketing. To maximize your business in the Internet age, you must utilize inbound marketing, as outbound marketing is less relevant. But why is outbound marketing outdated and what is inbound marketing? Outbound marketing is an old-fashioned adverting practice that includes cold calls, television ads, radio ads, and spam and is the type of marketing you see on shows such as Mad Men. So what’s the problem

Sometimes it's important to get back to the basics with your online marketing. So today we wanted to talk about the difference between White Hat SEO and Black Hat SEO. You probably know how important it is to get found on Google. So the first question you need to ask yourself is, "Is your SEO White Hat?" When you are looking to increase your website's ranking in search engines, you can use a more well-rounded approach or an approach that