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Andrew Chen has a great Quora-comment-turned-blog post. Andrew breaks discusses the eternal struggle for every marketer: how to balance user satisfaction versus virality. This is something every marketer faces, as she must decide whether to create a campaign that focuses on value exchange or one that focuses on growth. Both arguments have their merits. An experience geared toward value exchange tends to be a much better one; thus, your customers will be much happier, ensuring a high retention rate and

Giuseppe Pastore has a great post on SEOMoz about how Twitter's bad SEO negatively impacts his brand. We highly recommend you check out the post. It's a great read, not only for the SEO knowledge that's dropped but also because it gives you a great peak into the mind of a rock star online marketer. For online branding, it doesn't matter how much great content you produce or how valuable your products/service are in "real life"; it only matters what

So you’ve decided to kick of (or completely rebuild) your online marketing efforts. Awesome, the first step to recovery is admitting you have a problem. And if you’re not generating business from the web, you definitely have a problem. Keyword research is crucial to every successful online marketing campaign. That’s because keywords are the backbone of your Search Engine Optimization. You need to drive traffic to your site from the organic search results. And the only way to do that

Google Search is about to get a little more sensitive to your needs. Wednesday, Google announced the launch of Knowledge Graph, which is an attempt to make search more human. Based on new technology Google has developed and acquired, Knowledge Graph will make the search engine algorithms act "more human" by providing instant answers to search questions. Knowledge Graph will first be available to US-based users, and soon rolled out globally. Google’s Knowledge Graph follows similar efforts by Bing’s “Snapshot”

Over the years, Google has had several updates to improve its search results by reducing spam. In order to get your website to the top of search results, many people have been using sneaky tactics that are now being caught by Google. According to Search Engine Watch, the things you should avoid are: -Hidden doorway pages -Buying links -Different page for engines and users -Hidden text or hidden links -Cloaking or redirects You should really focus on improving the user

With Google constantly changing their algorithms, there has been a lot of talk about what would happen next. The Google Penguin Update has caused websites to take a hit in the rankings, but why is that? So far, one of the reasons is partly due to unnatural linking. The Penguin Update is supposed to stop Google search results spam. Natural Linking In order to gain more links, you have to post content that others will want to share and link