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[caption id="" align="alignnone" width="500"]Technical SEO 404s don't just harm your rankings but your user experience, too![/caption] If you’ve been paying close attention to the SEO blogs, you’ve probably realized that there’s a lot of discussion of the growing importance of what’s known as “Technical SEO.” There are many interpretations, but we like to think of Technical SEO as the process of optimizing all of the little technical components that make the nontechnical experience of the user flawless and fluid, and

Getting found online is essential. But you need to take traffic through your site, not just to it. In order to be successful online, you need to make sure your visitors are getting what they want from—and where they need to go on—your site, so you can get the conversion, and even the rankings, you’re after. How can a user-friendly site improve your search rankings? It’s simple. Today, as the folks over at Hubspot put it, SEO is not just

The blogosphere is buzzing with people voicing their concern about the potential of an impending Panda update. There have been rumors of ranking changes and fluctuations as well as claims of a surge in Google crawl activity that have been posted on a WebmasterWorld thread about Google updates and SERP changes this month. SERPs Volitility Index and MozCast Metrics also seem to show some fluctuations in the rankings--although nothing too drastic. They're only rumblings, but that doesn't mean a data refresh

In the last few years, infographics have become a not-so-secret weapon for viral marketing campaigns all over the web. For those who aren't familiar, infographics are dynamical visual representations of off-beat trends or topics. Infographics aren't anything new; they've been around for decades, used in both online and in print. In recent history, forward-thinking technology companies like Mint.com have used infographics as a way to increase branding and drive lots of viral targeted traffic to their site. Soon people saw

After many discussions around the web of a noticeable update and after days of Google denying any changes, Google has finally announced the roll out of their latest Panda refresh as of yesterday, January 23rd. This would be the 24th Panda update since the first one was announced nearly two years ago. Unrelated to the strong signs of an update many sites seemed to experience around January 17th , this Panda refresh was officially announced on Twitter yesterday, though there’s

What were you hoping to get for Christmas this year? We’re betting it probably wasn’t another Google Panda Update. Unfortunately, that’s exactly what was under the tree. Just before the holiday weekend, rumors of a Google algorithm update were swirling with people commenting on signs of a major update seemingly in the works. On Friday, Google confirmed these whisperings with a post to their Twitter page announcing that they had indeed pushed out yet another Panda data refresh that day.