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Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. Some industry experts, like Neil Patel, are even hailing content marketing as the "new SEO." Effective content marketing is quickly showing that, not only are there other options outside of building links manually, there are even better options. The lesson here? Quality over quantity. When you provide Google with substance of value, they provide you with lasting rankings. And while PPC is

We've all been waiting for the other shoe to drop. Well, another shoe has dropped. We're talking about another Penguin update here people. Since the most recent Penguin algorithm update which was recorded in October of 2012, it's been only a matter of time until Google rolls out another Penguin update. The first Penguin, which was designed to help Google crack down on sites spamming the search results, caused many sites, especially those that had been buying links or getting

Google wants, and has always wanted, to provide it’s users with quality content. That's why it’s not too far fetched to assume that there will be a day when the credibility of the author who puts out that content may matter just as much to Google as the content itself. And, now, it seems that day may not be very far away after all. What is Author Rank? Back in 2005, Google patented Agent Rank, which was designed to help

Google's Panda Update 25 has hit, and the big news is what's not going to be happening. While all previous iterations of the Panda Update have been manually released and announced, Google is now saying that Panda will be permanently rolled into the regular search algorithm changes and will no longer receive manual updates or public announcements. And while Google’s Matt Cutts had hinted that this latest Panda update might hit somewhere between last Friday, March 15, and this past

[caption id="" align="alignnone" width="500"]Technical SEO 404s don't just harm your rankings but your user experience, too![/caption] If you’ve been paying close attention to the SEO blogs, you’ve probably realized that there’s a lot of discussion of the growing importance of what’s known as “Technical SEO.” There are many interpretations, but we like to think of Technical SEO as the process of optimizing all of the little technical components that make the nontechnical experience of the user flawless and fluid, and

Getting found online is essential. But you need to take traffic through your site, not just to it. In order to be successful online, you need to make sure your visitors are getting what they want from—and where they need to go on—your site, so you can get the conversion, and even the rankings, you’re after. How can a user-friendly site improve your search rankings? It’s simple. Today, as the folks over at Hubspot put it, SEO is not just