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Google's Matt Cutts has stated that links from press releases shouldn't be expected to factor into your rankings, and cannot directly benefit your site. But, despite Cutts' obvious insight into the inner workings of Google's algorithm, the SEO world is abuzz with the potential that what Cutts has to say may not be the case--at least not entirely. And they've set out to prove his statement wrong. Here's one example of what Cutts had to say on the subject of

Google Now has officially been released for iPhone and iPad users. While Google Now has been available for Android users for quite awhile, it's now been adapted to iOS as well, and the software's gone from being an element of Google's Mobile Search App that's mostly just neat in theory, to something pretty darn cool in practice. New and improved and ready for all those millions of users of various "iDevices," Google Now is designed to try to provide users

Rich snippets are quickly gaining a reputation as a highly effective, yet often overlooked, element of SEO with the power to improve your rankings, attract attention to your site in the search results, and drive traffic. That's nice...But what exactly, you might ask, is a Rich Snippet? Rich snippets offer your business the best shot at offering rich search results. How Rich Snippets Work and What They Do Rich snippets are coded pieces of information that help search engines understand

Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just rejected. Well, that’s… not very helpful. To Google, duplicate content is that book. It’s the same scenario, just instead of a friend handing you the

Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. Some industry experts, like Neil Patel, are even hailing content marketing as the "new SEO." Effective content marketing is quickly showing that, not only are there other options outside of building links manually, there are even better options. The lesson here? Quality over quantity. When you provide Google with substance of value, they provide you with lasting rankings. And while PPC is

We've all been waiting for the other shoe to drop. Well, another shoe has dropped. We're talking about another Penguin update here people. Since the most recent Penguin algorithm update which was recorded in October of 2012, it's been only a matter of time until Google rolls out another Penguin update. The first Penguin, which was designed to help Google crack down on sites spamming the search results, caused many sites, especially those that had been buying links or getting