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Rich snippets are quickly gaining a reputation as a highly effective, yet often overlooked, element of SEO with the power to improve your rankings, attract attention to your site in the search results, and drive traffic. That's nice...But what exactly, you might ask, is a Rich Snippet? Rich snippets offer your business the best shot at offering rich search results. How Rich Snippets Work and What They Do Rich snippets are coded pieces of information that help search engines understand

Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just rejected. Well, that’s… not very helpful. To Google, duplicate content is that book. It’s the same scenario, just instead of a friend handing you the

Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. Some industry experts, like Neil Patel, are even hailing content marketing as the "new SEO." Effective content marketing is quickly showing that, not only are there other options outside of building links manually, there are even better options. The lesson here? Quality over quantity. When you provide Google with substance of value, they provide you with lasting rankings. And while PPC is

We've all been waiting for the other shoe to drop. Well, another shoe has dropped. We're talking about another Penguin update here people. Since the most recent Penguin algorithm update which was recorded in October of 2012, it's been only a matter of time until Google rolls out another Penguin update. The first Penguin, which was designed to help Google crack down on sites spamming the search results, caused many sites, especially those that had been buying links or getting

Google wants, and has always wanted, to provide it’s users with quality content. That's why it’s not too far fetched to assume that there will be a day when the credibility of the author who puts out that content may matter just as much to Google as the content itself. And, now, it seems that day may not be very far away after all. What is Author Rank? Back in 2005, Google patented Agent Rank, which was designed to help

Google's Panda Update 25 has hit, and the big news is what's not going to be happening. While all previous iterations of the Panda Update have been manually released and announced, Google is now saying that Panda will be permanently rolled into the regular search algorithm changes and will no longer receive manual updates or public announcements. And while Google’s Matt Cutts had hinted that this latest Panda update might hit somewhere between last Friday, March 15, and this past