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Until recently, Google’s Webmaster Help section advised webmasters that if they were looking to improve the rank of their sites, they should focus on “increasing the number of high-quality sites that link to their pages.” Now, as Search Engine Land points out, Google’s advice has been rephrased. Since the end of May, the same passage has been changed to say that, “in general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to

Focusing exclusively on one element, in business in general, in marketing, and especially in SEO, is never a good idea. Working towards diversity and paying attention to detail are both key, and it's essential for keeping your SEO strategy adaptable, and your site ranking at the top of the search results. And with all the changes to Google's Algorithm that have been happening recently, that sentiment is truer than ever. Thanks to Google's Penguin and Panda updates, Google's showing sites

With virtually every brick and mortar now vying for a powerful online presence and more e-commerce sites than ever before, more and more people are starting to use the web as a means for savvy shopping. Customers care about lower prices, higher convenience, and better deals, and ecommerce has made what customers want increasingly available. Thanks in part to the evolution and expansion of ecommerce marketing strategies, sales in 2013 have officially reached $262 billion--a 13 percent increase from last

Today, it's easier than ever for customers to find what they're looking for--without ever leaving their couches. We can purchase a new pair of shoes, browse for Father's day presents, shop for the season's top swimsuits, the latest sound system, a new lawn mower, and so much more all without having to step into a physical brick and mortar store. And when customers do step into a physical store, that isn't a guarantee that that is where they will find,

Now that Penguin 2.0 is live, a natural linking strategy is more important than ever. Building a link profile that's natural compared to your competition and in the eyes of the crawlers is key now that Google's algorithm has evolved yet again. Linking campaigns that are more aggressive are more likely to be hit harder--and see bigger drops in their rankings--meaning it's best to avoid overdoing money keywords, and necessary to avoid link networks as well as the buying or renting of links

We received some big news in the SEO world Thursday: Penguin 2.0 is now live. As expected, Google has released the Penguin 2.0 algorithm update that they say will affect 2.3% of English speaking websites worldwide. Click here to watch Google’s Matt Cutts’ explain Penguin 2.0 and what to expect in the coming months! It's going to take some time for the SEO community to get a full understanding of the impact of Penguin 2.0, but here's an early analysis